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PPC Specialist

2 weeks ago

Remote, India Verifiedpage Full time ₹ 3,00,000 - ₹ 3,80,000 per year

We are looking for a results-driven and strategic PPC Specialist - Male with 2–3 years of hands-on experience managing paid marketing campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and others. The ideal candidate should have a strong command of English and a solid background in managing both domestic and international clients. You will be responsible for driving ROI-focused campaigns and ensuring optimal performance across various accounts.

Key Responsibilities:

  • Plan, execute, and optimize PPC campaigns across Google, Bing, Meta, LinkedIn, and other relevant platforms.
  • Handle paid advertising strategies for a mix of domestic and international clients across various industries.
  • Conduct in-depth keyword research, competitor analysis, and audience targeting to create high-performing ad campaigns.
  • Monitor campaign performance, analyze data, and prepare performance reports with actionable insights.
  • Manage budgets effectively, ensuring optimal ROAS (Return on Ad Spend) and CPA targets.
  • Write compelling ad copy and collaborate with designers on creatives that align with campaign goals.
  • Perform A/B testing on ads, landing pages, and bidding strategies.
  • Maintain daily/weekly/monthly reports and communicate performance and strategy updates clearly to clients and internal stakeholders.
  • Stay up to date with the latest PPC trends, platform updates, and industry best practices.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 2–3 years of experience in managing PPC campaigns (Google Ads certification preferred).
  • Proven experience handling international and domestic client accounts.
  • Excellent verbal and written communication skills in English; client-facing experience is a must.
  • Strong analytical skills and proficiency with tools like Google Ads, Google Analytics, Meta Ads Manager, Tag Manager, and Excel.
  • Familiarity with landing page optimization tools (e.g., Unbounce, Instapage) is a plus.
  • Ability to multitask, manage deadlines, and deliver consistent results under pressure.

Preferred Attributes:

  • Detail-oriented with a passion for performance marketing.
  • Data-driven decision-maker with a proactive approach to problem-solving.
  • Collaborative mindset with the ability to work independently and in a team environment.
  • Adaptability to work with clients from various industries and geographies.

Job Types: Full-time, Permanent

Pay: ₹30, ₹38,000.00 per month

Benefits:

  • Paid sick time
  • Paid time off
  • Work from home

Schedule:

  • Day shift
  • Monday to Friday

Application Question(s):

  • Can you briefly describe the types of clients you've managed PPC campaigns for (domestic/international)?
  • How comfortable are you with communicating directly with clients in English (calls, reports, presentations)?
  • Have you managed or mentored a team? If yes, how many team members did you oversee?
  • What is your current and expected monthly salary?
  • Our Salary Bracket is a maximum of 40,000 (in-hand) per month for this role, and this is non-negotiable. Would you be comfortable?
  • How many years of hands-on experience do you have managing campaigns on platforms like Google Ads, Meta Ads, or LinkedIn Ads?

Work Location: Remote