Digital Marketer

2 weeks ago

Remote, India Redlifealert Full time

**Job Title: Digital Marketing Specialist - PPC**

**Responsibilities**:*

1. Conduct thorough keyword research using tools such as Google Keyword Planner, SEMrush, or Ahrefs to identify relevant and high-performing keywords for PPC campaigns.

2. Create and manage PPC campaigns on platforms such as Google Ads, Bing Ads, Facebook Ads, and other social media advertising platforms.

3. Develop compelling ad copy that aligns with campaign objectives, target audience, and keyword strategy.

4. Continuously monitor and analyze campaign performance, optimizing keywords, ad copy, and targeting parameters to maximize ROI and achieve campaign goals.

5. Collaborate with the design team to create engaging and visually appealing display ads and landing pages for PPC campaigns.

6. Implement A/B testing strategies to optimize ad creatives, landing pages, and campaign settings for improved performance.

7. Stay up-to-date with industry trends, best practices, and algorithm updates to ensure effective campaign management and optimization.

8. Generate regular reports and insights on campaign performance, presenting findings and recommendations to internal stakeholders and clients.

*Requirements:*

1. Bachelor's degree in Marketing, Advertising, or a related field.

2. Proven experience in managing PPC campaigns across Google Ads, Bing Ads, Facebook Ads, and other social media platforms.

3. Strong analytical skills with the ability to interpret data and make data-driven decisions.

4. Excellent written and verbal communication skills, with a keen eye for detail.

5. Proficiency in keyword research tools and PPC campaign management platforms.

6. Creative mindset with the ability to craft compelling ad copy and design engaging display ads.

7. Google Ads certification and experience with Facebook Ads Manager is preferred.

8. Ability to work independently and as part of a collaborative team in a fast-paced environment.

9. Strong organizational skills with the ability to manage multiple projects and deadlines effectively.

**Before the Interview**:*

**Location:* work from home**

**Employment Type:* Full-time**

**Salary**: ₹10,000.00 - ₹20,000.00 per month

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: Remote

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