
Digital Marketing Specialist
1 day ago
We are seeking a detail-oriented and data-driven Digital Marketing Analyst to manage and optimize campaigns across Meta (Facebook/Instagram Ads) and Amazon Advertising. The ideal candidate will be passionate about e-commerce and digital advertising, with strong analytical skills to track, measure, and improve campaign performance.
Key Responsibilities
- Plan, execute, and optimize Meta Ads campaigns (Facebook, Instagram).
- Manage Amazon Advertising campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display.
- Conduct keyword research, audience segmentation, and A/B testing to maximize ROI.
- Monitor daily budgets, bids, and performance metrics across platforms.
- Analyze campaign data to generate performance reports and actionable insights.
- Collaborate with sales, design, and product teams to align campaigns with business goals.
- Stay updated with the latest trends in digital marketing, Amazon marketplace, and Meta Ads.
Required Skills
- Knowledge of Meta Ads Manager (Facebook/Instagram advertising).
- Understanding of Amazon Advertising Console and campaign structures.
- Strong analytical and Excel/reporting skills.
- Familiarity with e-commerce, sales funnels, and performance marketing.
- Ability to interpret data and provide actionable recommendations.
- Basic knowledge of SEO, Google Analytics, or attribution models (added advantage).
Educational Qualification
- Bachelor's degree in Marketing, Business, Economics, or related field.
- Certification in Meta Ads / Amazon Advertising is a plus.
Job Types: Part-time, Fresher
Pay: ₹15, ₹25,000.00 per month
Expected hours: 24 per week
Work Location: Remote
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