Digital Marketing Specialist

13 hours ago

Remote, India SMB Digital Way Full time ₹ 1,80,000 - ₹ 3,00,000 per year

We are seeking a detail-oriented and data-driven Digital Marketing Analyst to manage and optimize campaigns across Meta (Facebook/Instagram Ads) and Amazon Advertising. The ideal candidate will be passionate about e-commerce and digital advertising, with strong analytical skills to track, measure, and improve campaign performance.

Key Responsibilities

  • Plan, execute, and optimize Meta Ads campaigns (Facebook, Instagram).
  • Manage Amazon Advertising campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display.
  • Conduct keyword research, audience segmentation, and A/B testing to maximize ROI.
  • Monitor daily budgets, bids, and performance metrics across platforms.
  • Analyze campaign data to generate performance reports and actionable insights.
  • Collaborate with sales, design, and product teams to align campaigns with business goals.
  • Stay updated with the latest trends in digital marketing, Amazon marketplace, and Meta Ads.

Required Skills

  • Knowledge of Meta Ads Manager (Facebook/Instagram advertising).
  • Understanding of Amazon Advertising Console and campaign structures.
  • Strong analytical and Excel/reporting skills.
  • Familiarity with e-commerce, sales funnels, and performance marketing.
  • Ability to interpret data and provide actionable recommendations.
  • Basic knowledge of SEO, Google Analytics, or attribution models (added advantage).

Educational Qualification

  • Bachelor's degree in Marketing, Business, Economics, or related field.
  • Certification in Meta Ads / Amazon Advertising is a plus.

Job Types: Part-time, Fresher

Pay: ₹15, ₹25,000.00 per month

Expected hours: 24 per week

Work Location: Remote

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