Digital Marketing Specialist

4 days ago

Remote, India Chakra Communications Full time ₹ 24,00,000 - ₹ 72,00,000 per year

Company: Aleva Naturals India. ) Location: Remote Estimated Start Date: September 2025 About the Role: Aleva Naturals is looking for a creative, strategic, and hands-on Digital Marketing Specialist to manage the brand with distinct voices and audiences. This role requires someone who can seamlessly switch between brand tones—Aleva Naturals' gentle, family-focused messaging while delivering engaging, results-driven digital marketing strategies. This isn't just a "social media" job — it's a hands-on, full-stack digital marketing role for someone who can conceptualize and shoot social content one day and optimize Amazon ads or analyze Meta ROAS the next. We're looking for a rare hybrid: You're equal parts content creator, performance marketer, and e-commerce operator — a storyteller who knows how to rank, and a strategist who knows how to sell. You think like a creator, plan like a marketer, and own results like it's your brand. Key Responsibilities: Content Creation + Brand Strategy (Aleva Naturals)

  • Build and execute tailored digital marketing strategies for both brands across all relevant platforms
  • Manage content calendars, maintain distinct brand voices, and execute on-brand campaigns
  • Plan, shoot, and edit compelling visual content (photo, video, motion graphics)
  • Own social platforms: manage and grow Instagram, Facebook, and expand into YouTube E-Commerce sales & Performance Marketing
  • Oversee and optimize Shopify storefront (product pages, customer flow, A/B testing)
  • Manage Amazon Seller Central, First cry— optimize listings, ads, promotions, and growth initiatives
  • Launch and manage ad campaigns across Amazon, Google, Meta (IG/FB),
  • Track, analyze, and report on KPIs (sales, engagement, CAC, ROAS) using tools like Google Analytics, Amazon Ads, etc.

Influencer Relations & Community Management

  • Identify, recruit, and manage influencer and UGC creator partnerships
  • Run seeding programs, PR initiatives, and brand ambassador efforts
  • Engage directly with customers through comments, DMs, and social interactions
  • Address complaints, questions, and feedback in a timely, brand-aligned manner
  • Leverage audience insights and trends to inform content and brand decisions Requirements:
  • 2+ years of experience in digital marketing, social media, and advertising
  • Proficiency in Shopify, Amazon Seller/Vendor Central, Google Ads, Meta Ads, and Google Analytics
  • Strong creative skills—video editing, motion graphics, Canva, Photoshop
  • Experience managing distinct brand voices and adapting strategy accordingly
  • Excellent communication and copywriting skills
  • Ability to multitask, pivot quickly, and work independently in a fast-paced environment
  • Degree or Diploma in Marketing, Communications, or related field

Job Details:

  • Type: Full-time, Permanent

  • Salary: 40,000/ month Base + a percentage of commission (TBD) on the sales generates across all e.com platform in india.

  • Schedule: Flexible

  • Work Location: Remote Experience:

  • Digital marketing: 2 years (required)

Job Types: Full-time, Permanent

Pay: ₹40,000.00 per month

Benefits:

  • Work from home

Work Location: Remote

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