National Sales Head – Consumer Electronics

4 hours ago


Bengaluru, Karnataka, India Petonic Infotech Full time ₹ 12,00,000 - ₹ 15,00,000 per year

Job Description: National Sales Head – Consumer Electronics (E-Commerce)

Position: National Sales Head

Location: Gurgaon

Experience Required: 12–18 Years (minimum 7+ years in consumer electronics sales and leadership roles)

Department: Sales & Business Development

Reporting To: CEO / Director – Sales

Role Overview

The National Sales Head will lead and manage sales operations across India for the consumer electronics vertical. The role requires a seasoned professional with strong experience in consumer electronics (mobiles, accessories, home appliances, audio devices, or related categories). This person will drive nationwide revenue growth, expand distribution networks, strengthen channel partnerships, and build a high-performing sales organization. 

Key Responsibilities

Sales Strategy & Planning

-Develop and execute national sales strategies specific to consumer electronics.

-Identify new product opportunities, competitive trends, and emerging markets.

-Drive annual sales planning, budgeting, and forecasting for the category. 

Channel & Distribution Management

-Build and manage a robust offline & online distribution network (modern trade, general trade, LFR, e-commerce).

-Strengthen relationships with distributors, wholesalers, retail chains, and key accounts.

-Lead channel expansion strategies across Tier 1, Tier 2, and Tier 3 markets. 

Team Leadership & Development

-Lead regional sales managers and zonal leaders across India.

-Build, mentor, and develop a high-performance sales team.

-Set performance targets and ensure consistent achievement. 

Business Development & Key Account Management

-Drive business with major retail partners and national chains. 

-Manage large-scale negotiations, pricing, and promotional activities. 

-Collaborate with marketing for product launches and retail campaigns. 

Market Intelligence & Performance Tracking

-Monitor market share, category performance, and competitor activities. 

-Analyze sales metrics and business performance across regions.

-Present regular reports and business insights to management. 

Cross-Functional Collaboration

-Work closely with Marketing, Supply Chain, Finance, and Product teams. 

-Support product roadmap discussions based on market feedback and customer demand. 

Required Skills & Competencies

-Proven experience in consumer electronics sales (mandatory).

-Strong distributor/channel management expertise. 

-Experience managing national-level sales operations. 

-Excellent leadership, communication, and negotiation skills. 

-Ability to drive aggressive growth targets in a competitive market. 

-Strong analytical and problem-solving abilities.

Qualification

-Bachelor's degree in Business / Marketing / Commerce.

-MBA preferred.



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