Assistant General Manager
2 days ago
- Reports to: Head Admissions & Marketing
- Team Size: 65/70 Inside Sales Executives + TLs
Position Overview
We are looking for a self-driven and performance-focused individual to lead Amity Universitys admissions engine. This role will manage a 65/70+ member team responsible for interacting with prospects, lead conversion, and driving applications across programs and geographies. The position will own the lead-to-application funnel, work closely with marketing, CRM, and product teams, and ensure daily rigor, discipline, and conversion-focused outcomes.
Key Responsibilities:
Inside Sales Team Management
Lead, train, and motivate inside sales team member.
- Drive discipline, talk-time targets, calling cadences, and follow-up rigor through structured daily/weekly reviews.
Ensure adherence to pitch, process, and program USPs for all programs
Lead-to-Application Funnel Ownership
Track and improve conversion rates across the funnel: lead interest application fee payment.
- Monitor lead aging, calling SLAs, application starts, and completed form submissions.
Work closely with the performance marketing team to provide feedback loop on lead quality and sources.
CRM, Reporting & Workflow Excellence
Deep hands-on ownership of CRM tool and call monitoring platforms.
- Maintain dashboards on outreach velocity, lead dispositioning and productivity.
Run daily morning standups and evening closure meetings with TLs and MIS teams.
Cross-functional Collaboration
Partner with the performance marketing team to shape targeting, creatives, and campaign optimisations based on ground feedback.
Collaborate with content, product, and tech teams to refine communication workflows and scripts.
KPIs / Success Metrics
Daily connect %, input metrics, script adherence
- Lead ageing and follow-up adherence
- Program-wise contribution to total applications
- Team productivity: dials/day, conversions/agent
CRM hygiene and data quality
Candidate Profile:
Experience: 8–12 years in inside sales/admissions/telecalling teams; preferably in higher-ed, test prep, edtech, or B2C sales
Skills:
Proven ability to manage large calling teams
- High rigour in CRM reporting, funnel analytics, and daily ops
- Strong communication, team leadership, and conflict resolution
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