Business Intelligence Analyst
1 day ago
Job Title:
Business Intelligence Analyst
Location: Kochi, Kerala
Experience: 4–6 Years
Role Overview
We are seeking a highly analytical and insights-driven Business Intelligence Analyst to support strategic decision-making across the organization. You will be responsible for building dashboards, performing cohort and funnel analysis, identifying business performance patterns, and providing data-backed recommendations to leadership. Your insights will directly shape decisions in Sales, Marketing, Academics, Operations, Product, and Strategy
Key Responsibilities
Business Reporting & Dashboards
- Design, automate, and maintain dashboards (Power BI / Tableau / Data Studio) for executive and departmental reporting.
- Develop KPI scorecards for Sales, Marketing, Learner Success, Financials, and Center P&L.
Data Analysis & Insights
- Conduct funnel analysis across acquisition → conversion → retention → completion.
- Perform cohort analysis to understand student engagement, academic outcomes, and learning behavior patterns.
- Generate insights on CAC, ARPU, LTV, ROAS, and program profitability.
Decision Support
- Present insights with clear storytelling for strategic meetings (Weekly, Monthly, Quarterly reviews).
- Run A/B tests for campaigns, pricing models, academic interventions, and platform feature rollouts.
- Work closely with leadership for annual/quarterly planning and forecasting.
Data Management
- Ensure accuracy and consistency of data across LMS, CRM, Marketing, and Finance systems.
- Collaborate with IT/Product to refine data pipelines, tagging layers, and event tracking structures.
Required Skills & Competencies
- Bachelor's degree in Statistics, Economics, Data Science, Engineering, or related field (Master's preferred).
- 4–6 years experience as a Business Intelligence Analyst / Data Analyst / Business Analyst.
- Strong expertise in SQL and Advanced Excel / Google Sheets
- Hands-on experience in Power BI, Tableau, or Google Data Studio
- Understanding of Python (Pandas / NumPy) or R for deeper analytics (preferred).
- Experience in analyzing business metrics such as CAC, ROAS, Retention, DAU/MAU, NPS, Funnel Conversion, Cohorts.
- Strong communication and data storytelling ability.
Preferred Industry Experience
- EdTech / Education Services, Ecommerce / Consumer Internet SaaS / Digital Product companies
Key Traits
- Analytical mindset with bias toward action
- Structured problem-solver
- Comfortable working with ambiguity and scale
- Passion for education, learning systems & student success
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