Lead Expert Social Media Strategy Healthcare

Job Description

Work Your Magic with us

Ready to explore, break barriers, and discover more? We know youve got big plans so do we Our colleagues across the globe love innovating with science and technology to enrich peoples lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients

Our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

Role Responsibilities

This role will be responsible for developing social media strategy for corporate and therapy area social media channels globally including managing paid campaigns and set-up. This role includes developing global and local paid rollout strategies, creating template materials, optimizing and managing digital campaigns as well as enhancing brand presence to achieve business goals. Additionally, this role will be required to lead on onboarding of ad-accounts and Sprinklr automation and set-up for efficient and transparency of campaigns across countries and TAs.

Strategic Development

• Develop and execute comprehensive paid social media strategies tailored to our business goals, both corporate and within therapy areas, utilizing Sprinklr and native platforms where necessary.

Campaign Management

• Lead end-to-end planning, execution, and optimization of paid campaigns on platforms including Facebook, Instagram, LinkedIn, and emerging social/digital channels, ensuring seamless integration with other key digital assets (e.g., website, Google Ads).

Agency Management

• Manage relationships with external agencies, ensuring they align with our strategic objectives. Support local teams in assessing agency performance in managing paid social media efforts.

Internal Education & International Support

• Create and deliver training materials for local/global teams, enhancing platform adoption and campaign consistency. Mentor and coach new hires and internal teams on best practices and platform innovations.

Template Creation

• Develop template materials for global and local teams to ensure consistency in approaches and KPIs for paid social media across Merck Healthcare.

Performance Monitoring

• Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for continuous improvement to enhance strategic value. Conduct A/B testing, audience and creative optimization to drive measurable brand lift and revenue growth for a better ROI.

Collaboration

• Work closely with social media and therapy area teams to understand business needs and deliver tailored paid media solutions. Champion data-driven decision-making and foster a culture of innovation in digital advertising. Enhancement of Social Media Campaigns across all channels (corporate, HEC & CEO) thanks to data led analysis as well as strategic followership increase on Instagram. Act as a Thoughtleader for integrated social-digital campaigns across the Healthcare Business.

What we offer

We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress

Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity

Locations: Mumbai, Maharashtra, India

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