Product Marketing Engineer

4 days ago

Pune, Maharashtra, India DYNA Filters Pvt. Ltd. Full time ₹ 8,00,000 - ₹ 24,00,000 per year

Job Title: Product Marketing Manager – Air Filtration & Cleanroom Solutions

Location: [Pune, India]

Department: Marketing

Reports to: General Manager – Marketing

Experience Required: 3+ years in industrial/B2B product marketing (preferably in HVAC, filtration, cleanroom, or related sectors)

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Job Summary:

We are seeking an experienced, dynamic individual for the position of Product Marketing Manager to lead marketing initiatives for our Air Filtration and Cleanroom Solutions portfolio. The ideal candidate will be responsible for positioning our products in the market, driving go-to-market strategies, engaging with industry stake holders, enabling sales, and supporting growth across Industrial, Pharmaceutical, Solar Photovoltaic, EV and Semiconductor Segments.

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Key Responsibilities:

Product Positioning & Messaging:

Develop compelling value propositions and messaging tailored to key customer segments (pharma, electronics, healthcare, etc.).

Go-To-Market Strategy:

Design and execute GTM strategies for new product launches, upgrades, or market expansions. Make technical presentations to customers. Engagement with Major HVAC and Cleanroom Consultants for onboarding Dyna for their projects.

Market Intelligence:

Conduct market research, competitive analysis, and customer insights to identify opportunities and threats.

Sales Enablement:

Create content for marketing collaterals, presentations, case studies, and product training tools to support the sales team.

Getting Dyna Approved with Project teams of Major end user companies, consultants, EPC and project management companies.

Internal Training Sessions:

Plan and implement internal training sessions for equipping the front-end sales team to gain thorough technical knowledge to develop cross-selling and up-selling capabilities.

Cross-functional Collaboration:

Work with Sales, Engineering, Quality, and Product Development teams to align product strategy with customer needs.

Customer & Industry Engagement:

Represent the company at trade shows, conferences, consultants, large EPC contractors and with key accounts to gather feedback and strengthen relationships.

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Qualifications & Skills:

Bachelor's degree in engineering, MBA preferred.

Proven experience in B2B marketing or product management in technical/industrial sectors.

Strong communication, storytelling, and presentation skills.

Technical acumen and ability to grasp complex product details.

Experience with CRM and marketing automation platforms.

Understanding of air filtration standards (ISO 16890, EN 1822, HEPA/ULPA, etc.) is a plus.

Ability to travel domestically/internationally as required.

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Preferred Industries:

Air Filtration, HVAC, Cleanroom Equipment, Pharma Engineering, Environmental Controls, Laboratory Products, Industrial Solutions.

Performance Evaluation:

·      New leads generated.

·      Number of Customers Mapped and added to the customer master database.

·      Number of EPC contractors, consultants engaged and onboarded.

·      Increase in market share of the identified and allotted customers.

·      Increase in customer satisfaction index (CSAT) for the identified and allotted customers.

·      Number of New Product ideas initiated and implemented.

·      Number of Product technical training modules developed.

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