Marketing Engineer

2 weeks ago

Pune, Maharashtra, India Weekday AI Full time ₹ 12,00,000 - ₹ 18,00,000 per year

This role is for one of Weekday's clients

Salary range: Rs Rs ie INR 5-7 LPA)

Min Experience: 6 years

Location: Pune

JobType: full-time

Requirements

We are seeking an experienced and results-driven Marketing Engineer to join our team. The ideal candidate will have a strong background in engineering concepts coupled with marketing and business acumen, enabling them to effectively bridge the gap between technical product knowledge and customer needs. With over 6 years of experience, the candidate will be responsible for developing and implementing marketing strategies, conducting market research, driving product positioning, and supporting business growth initiatives.

This role requires a professional who can understand complex technical products, translate them into clear value propositions, and drive their adoption in the market. The Marketing Engineer will work closely with cross-functional teams including sales, product development, R&D, and customer support, ensuring alignment of marketing initiatives with business objectives.

Key Responsibilities

  • Marketing Strategy & Planning

  • Develop and execute marketing plans and campaigns to promote engineering solutions and products.

  • Define go-to-market strategies for new and existing products.

  • Align marketing strategies with sales and business development objectives to achieve growth targets.

  • Product Marketing & Positioning

  • Translate technical product features into customer-focused benefits and solutions.

  • Prepare marketing collateral, technical presentations, product brochures, and case studies.

  • Position products effectively in the market through value-based messaging and differentiation.

  • Market Research & Analysis

  • Conduct market research, competitor analysis, and industry trend assessments to identify opportunities.

  • Analyze customer feedback and market insights to support product improvements.

  • Provide regular updates and reports on market performance and potential areas of growth.

  • Sales Enablement & Customer Engagement

  • Collaborate with the sales team to generate leads, support pitches, and convert prospects into clients.

  • Conduct product demonstrations, technical workshops, and client training sessions.

  • Participate in trade shows, exhibitions, and industry conferences to promote brand visibility.

  • Cross-functional Collaboration

  • Work with engineering and product development teams to ensure marketing efforts align with product capabilities.

  • Coordinate with vendors, agencies, and partners for campaign execution.

  • Support the business development team in bid management and proposal preparation.

  • Performance Tracking & Reporting

  • Monitor and evaluate the effectiveness of marketing campaigns.

  • Track key performance metrics (KPIs) and suggest improvements.
  • Provide actionable insights to leadership on marketing ROI and strategic direction.
Required Skills & Qualifications
  • Bachelor's degree in Engineering, Marketing, or related field; MBA/PGDM in Marketing preferred.
  • Minimum 6+ years of experience in marketing engineering or technical product marketing.
  • Strong knowledge of engineering products, solutions, and technical sales processes.
  • Proven expertise in market analysis, campaign management, and customer engagement.
  • Excellent communication, presentation, and interpersonal skills.
  • Strong analytical thinking, problem-solving abilities, and business acumen.
  • Ability to travel as required for client meetings, exhibitions, and business events.

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