Assistant Marketing Manager

1 week ago


Mumbai Metropolitan Region, India Fairgrowth Management Consultants Pvt. Ltd. Full time ₹ 6,00,000 - ₹ 12,00,000 per year

About the Company

The company is a prominent real estate developer in the
Mumbai Metropolitan Region (MMR)
. They are known for developing residential and commercial properties and have a large portfolio of projects across suburban Mumbai localities. The company emphasizes quality, trust, and transparency in its operations. The company has always been looking at the bigger perspective rather than just building structures. We believe in crafting outstanding residential and commercial spaces that can add value to people's lives in a contemporary manner. Led by people who believe in the power of passion and leaps of faith, we have become Life Investors, multiplying life & providing contentment.

About the Role

The role of
Assistant Manager - Marketing
at our listed client involves driving revenue by managing the entire marketing lifecycle. Key responsibilities include achieving revenue targets through effective
lead generation
and improving conversions , conducting market research and defining strong
product USPs
, and developing and executing
Go-To-Market (GTM) strategies
, digital/offline campaigns as Atl and Btl, and project launches. The role also focuses on enhancing the customer experience through seamless sales journeys and CRM insights , managing channel partners, media buying, vendor performance, and meticulously tracking marketing effectiveness metrics like
CPL, CAC, and ROMI.

The person should hold min 3 years of experience in real Estate.

Location: Mumbai

Responsibilities

  • Achieve revenue target through effective lead generation, tracking walk-ins, and improving conversions.
  • Conduct research, define buyer personas, analyze competition, and create strong product USPs.
  • Develop brand identity, plan & execute GTM strategies, digital & offline campaigns, and project launches.
  • Design seamless sales journeys, monitor NPS, resolve queries, and enhance customer loyalty through CRM insights.
  • Manage channel partner engagement, media buying, vendor performance, and marketing budget.
  • Track CPL, CAC, ROMI, and campaign effectiveness for continuous improvement.

Qualifications

  • Education: Graduate/ MBA

Pay range and compensation package

Then benchmark is upto 10 LPA

Experience

3-8 Years
(Min 3 Years in real estate)



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