Content Associate

2 days ago

Bengaluru, Karnataka, India Weekday AI Full time ₹ 8,00,000 - ₹ 12,00,000 per year

This role is for one of the Weekday's clientsMin Experience: 3 years

Location: Bengaluru

JobType: full-time

We are looking for a creative and detail-oriented Content Associate with 2–3 years of experience in short-form copywriting. The ideal candidate will excel at crafting engaging, platform-specific content, managing CLM communications, and leveraging AI tools to scale content creation.

Requirements
Key Responsibilities
  • Write compelling copy for push notifications, SMS, WhatsApp/Telegram channels, RCS, emailers, and other CLM-related platforms.
  • Conduct A/B testing on content and creatives to evaluate performance and optimize results.
  • Adapt tone, voice, and style to suit different audiences, geographies, and platforms.
  • Grow followers and engagement on WhatsApp and Telegram channels.
  • Coordinate with external content and creative agencies to manage timelines, deliverables, and revisions.
  • Serve as the primary liaison between internal teams (Product, Design, CRM, Brand) and content stakeholders.
  • Maintain up-to-date content trackers and approval sheets.
  • Track and analyze key performance metrics (CTR, open rates, conversions) across all content formats.
  • Identify high-performing messages and creatives while flagging underperformers for review.
  • Compile weekly and monthly performance reports with actionable insights.
  • Prepare concise presentations for internal reviews and leadership discussions.
  • Utilize AI tools to generate fresh, high-quality content at scale.
Requirements
  • 2–3 years of professional experience in short-form copywriting.
  • Proven ability to use multiple AI tools for content generation.
  • Strong creative writing skills with the ability to craft witty, engaging, and fun copy.
  • Proficiency in content strategy, content marketing, and campaign execution.
  • Excellent communication, organizational, and multitasking abilities.

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