Intern - Marketing (Business Expansion)

3 days ago


Mumbai Metropolitan Region, India Tata CLiQ Fashion Full time

Goal of the project:
Supporting the Loyalty team in expanding the VIP shopper (SELECT) customer base on the TATA CLiQ Luxury platform.

Deliverables:

  • Analysing customer purchase patterns to identify high-value customers on TATA CLiQ Luxury.
  • Developing a customer communication plan that aligns with the organization's brand guidelines.
  • Designing customer engagement plans to ensure higher visits & orders from SELECT Customers
  • Customer interactions to educate them about the benefits of joining the SELECT Program
  • Conducting research for best practices in HNI customer onboarding & engagement
  • Competition tracking & benchmarking

Measure:

  • Number of Customers Onboarded
  • Repeat purchase of Onboarded customers
  • Quality of Communication
  • Customer Engagement Metrics

Durations:
3 months



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