Intern - Marketing (Business Expansion)
3 days ago
Goal of the project:
Supporting the Loyalty team in expanding the VIP shopper (SELECT) customer base on the TATA CLiQ Luxury platform.
Deliverables:
- Analysing customer purchase patterns to identify high-value customers on TATA CLiQ Luxury.
- Developing a customer communication plan that aligns with the organization's brand guidelines.
- Designing customer engagement plans to ensure higher visits & orders from SELECT Customers
- Customer interactions to educate them about the benefits of joining the SELECT Program
- Conducting research for best practices in HNI customer onboarding & engagement
- Competition tracking & benchmarking
Measure:
- Number of Customers Onboarded
- Repeat purchase of Onboarded customers
- Quality of Communication
- Customer Engagement Metrics
Durations:
3 months
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