Junior Retention Marketer

2 weeks ago

Remote, India CATALYS Full time ₹ 18,00,000 - ₹ 60,00,000 per year

Junior Retention MarketerExperience: 1–2 years

Key Responsibilities

  • Template Creation: Design and set up reusable email and SMS templates that maintain brand consistency.
  • Campaign Creation: Plan and deploy automated and one-time campaigns across retention channels (email, SMS, etc.) to improve repeat purchase rate and engagement.
  • Creative & Copy Coordination: Collaborate with designers and copywriters to ensure campaigns are aligned with messaging, visual identity, and performance goals.
  • Hygiene Checks: Conduct regular QA checks on templates, flows, and lists to ensure deliverability and compliance with best practices.
  • Reporting & Optimization: Track campaign performance, analyse metrics, and suggest improvements for open rates, click rates, and conversions.

Required SkillsanalyseBasics of Retention Marketing: Understanding of customer segmentation, lifecycle stages, and key retention metrics (LTV, churn, etc.).

  • Copywriting: Ability to write clear, engaging copy suited for email and SMS campaigns.
  • Technical Tools:
  • Hands-on experience with Klaviyo, Bitspeed, or similar marketing automation tools used in D2C brands.
  • Analytical Thinking: Comfortable working with campaign data and performance reports.
  • Collaboration & Communication: Strong verbal and written communication skills to coordinate with creative and tech teams.

Preferred Background

  • 1.5+ years of experience in D2C retention or lifecycle marketing.
  • Prior exposure to consumer brands or e-commerce environments.
  • A detail-oriented approach with a focus on consistency and campaign hygiene.

Job Type: Full-time

Pay: ₹15, ₹25,000.00 per month

Work Location: Remote

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