Sr Product Marketing Manager, Owned

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture, providing access to new releases and classic hits across iOS and Android mobile devices, PC, Mac, Echo, and Alexa-enabled devices including Fire TV and more. With Amazon Music, Prime members have access to ad-free listening of over 100 million songs in in shuffle mode, and top ad-free podcasts at no additional cost to their membership. Customers can also upgrade to enjoy the premium subscription service, Amazon Music Unlimited, which provides access to more than 100 million songs and the latest new releases in High Definition (HD), Ultra HD, and Spatial audio. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. For more information, visit or download the Amazon Music app.

We are looking for a Product Marketing Manager to lead the Marketing Technology (MarTech) and Owned & Operated O&O campaign development across Outbound (email, push notifications, WhatsApp), Retail, and Landing Pages. This role will be the main POC to funnel India O&O strategic insights across marketing channels to drive further India (IN) growth. This role will be the main technical liaison between Marketing and Product teams, driving MarTech capabilities and performance optimization across India operations. Success in this role requires deep technical understanding of marketing systems, data-driven optimization approaches, and strong product partnership skills. You will work closely with Product Managers, Engineering teams, and Data Science to enhance marketing technology infrastructure and customer experience optimization. This role will also need to understand Global and Central team guardrails and make sure IN campaigns are meeting a high performance bar. A successful candidate will have a passion for owned channel marketing, continuous A/B testing, and strong analytical instincts. Overall, we are looking for an advanced data-driven, technical marketer and a leader who's particularly energized to accelerate growth and looking for new areas to learn and scale.

This role sits in Mumbai, reporting into a US-based team.

Key job responsibilities
* Lead Marketing Technology Development: Partner with Product Managers and Tech Leads to define, prioritize, and implement marketing tool requirements for Owned & Operated channels, focusing on scalable MarTech solutions for the India region
* Launch new programs though testing plan: Lead experimentation planning and execution. Test and learn across new MarTech features, managing multivariate and A/B testing campaigns.
* Drive Technical Optimization Programs: Collaborate with Product teams to optimize conversion rates, funnel analytics, and customer journey mapping using advanced analytics and A/B testing frameworks
* Cross-Functional Product Partnership: Work directly with Product, Engineering, and Data Science teams to integrate marketing capabilities into product roadmaps and ensure seamless customer experience across touchpoints
* Performance Analytics & Measurement: Establish comprehensive KPI frameworks, automated reporting systems, and performance measurement protocols in partnership with Business Intelligence Engineers and Data Science teams
* Marketing Technology Infrastructure: Lead technical implementation of marketing campaigns across channels, ensuring proper attribution, tracking, and optimization capabilities are built into all customer-facing experiences
* Data-Driven Insights & Optimization: Perform detailed technical analysis of customer behavior, conversion funnels, and engagement patterns to drive product and marketing optimization decisions

About the team
Imagine being part of an agile team where your ideas have the potential to reach millions. Picture working on innovative consumer-facing products, where every team member is critical in the decision-making process. Envision being able to leverage the resources of a Fortune-500 company within the atmosphere of a start-up. Welcome to Amazon Music, where ideas are born and come to life. Everyone on our team has a meaningful impact on product features, new directions in streaming and customer engagement.

Basic Qualifications:
- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications:
- Experience with customer segmentation, profiling, and targeting
- Experience building, executing and scaling cross-functional email and push marketing campaigns (including automated flows) from concept to completion

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