General Manager-General Trade

13 hours ago


Amritsar, Punjab, India Right Advisors Full time ₹ 12,00,000 - ₹ 36,00,000 per year


Job Description:

Job Title: General Manager – General Trade (Indian Market)

Location: Amritsar, Punjab

Key Responsibilities:

• Distributor Management:

• Appoint new distributors to expand market reach in targeted territories.

• Manage and strengthen relationships with existing distributors to ensure seamless operations and sales growth.

• Monitor distributor performance and address challenges to meet sales objectives.

• Sales Strategy & Execution:

• Conduct in-depth market research to identify growth opportunities, consumer trends, and competition.

• Develop and implement strategic plans to achieve sales targets and market penetration.

• Optimize trade margins and pricing strategies to maintain profitability.

• Marketing & Branding Activities:

• Plan and execute marketing campaigns, promotions, and activations to enhance brand visibility and sales.

• Collaborate with the marketing team to develop POS materials and innovative strategies to engage retailers and consumers.

• Team Leadership:

• Build, train, and mentor a high-performing sales team to ensure consistent results.

• Monitor field operations, including distributor onboarding, sales team productivity, and market feedback.

• Performance Analysis:

• Track sales performance, analyze reports, and provide actionable insights to achieve goals.

• Regularly report progress to senior management and recommend strategies for improvement.

Qualifications:

• Proven experience (10+ years) in general trade sales, preferably in FMCG or rice/grain industries.

• Strong expertise in distributor network development and management.

• Excellent analytical, negotiation, and leadership skills.

• Ability to work independently and handle a fast-paced, target-driven environment.

• MBA/PGDM in Sales & Marketing or related field preferred




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