Product Manager- Laibilites

ROLE SUMMARY

Product Development /Project Management Conceptualisation, Development, Market Research Portfolio Management New Customer / Existing Customer

Identify avenues for customer relationship deepening and prepare propositions / strategies Explore and implement alternate channel avenues for customer onboarding

Preparing training materails for internal / external customers and conducting in house trainings

Co-ordinating with internal / external stakeholders Ensuring compliance with regulatory guidelines and timely/accurate regulatory reportings

Preparing MIS, portfolio analysis, profitability analysis, senior management review decks

SECTION III: KEY RESPONSIBILITIES/ ACCOUNTABILITIES Strategic/ Managerial Responsibilities

• Develop business plans specific to product that will encompass market analysis, product definition, competitive landscape and revenue strategy
• Incorporating feedback and inputs from customers, partners and in-house teams on Product Strategy and findings ways to expand product market reach.

Take effective decisions for the role and functions assigned, focus on overall business objective and accordingly engage with regional, cluster and branch leadership across Retail and Affluent Banking units Engage with Seniors and related business units to present the progress on defined business objectives Core Responsibilities Understanding and identification of opportunities in market segments and develop new products for identified segments/concepts in line with needs Periodic evaluation and benchmarking against competition offering and propose recommendations/action to improve in existing product offering to suit customer needs Product Development Initiatives basis competition / product benchmarking Developing front end (business enabling) product collaterals and customer communication in consultation with Marketing Periodic study of all Product variants/Sourcing Trends in terms of transactional behavior, value build up & qualitative parameters to take necessary action accordingly Customization - Account Level / Catchment level (Evaluation of proposals / Managing Approvals / Regular monitoring of customized offering in terms of value build up)

Standardization of all bank initiated customer communications related to account opening, kit delivery, changes in customer details with the bank

Periodical Content review on services / tariffs / documentation/ Terms and conditions / banks policies for customers etc on the Web / kit / indenting system

Ownership of all Direct Banking Channel products (from Deposit Product perspective) – periodic review of current capabilities / competition benchmarking of services & efforts in enhancing capabilities

Identifying System development / up gradation opportunities to enhance product & customer experience

Content ownership in Training / capability building in Current accounts for front-line channels

Provide necessary MIS / Management update. Regularly liaise with internal and external relevant stakeholders People Management or SelfManagement Responsibilities

Providing support to the channel to enable acquisition Improvement in existing product offering to suit customer needs Undertake training of the relationship teams wherever necessary to promote deposit and allied hook products Risk and Internal Control Responsibilities

Follows risk policy and processes to mitigate the operational, regulatory, financial, informational, and reputational and audit risks as instructed by the departmental manager. Periodic evaluation and benchmarking against competition offering and propose recommendations/action to improve in existing product offering to suit customer needs

Understand regulatory guidelines issued by RBI, IBA, etc and ensure all related products / processes are compliant as per the guidelines

Ensure timely and accurate reportings as per regulatory guidelines

Ensure effective resolutions and control measures are put in place basis feedback received from internal / external auditors