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Lead - Sales Enablement And Customer Marketing
2 weeks ago
Were looking for someone who is enthusiastic, comfortable with uncertainty, flexible, great with people, understands our technical vision, and isnt afraid to roll up their sleeves and get their hands dirty.
This is an Individual Contributor Role - so need a strong hustler mindset married with a strategic approach.
Key Responsibilities:
Create and manage sales collateral including sales decks, one-pagers, and pitch presentations tailored to various buyer personas and stages of the sales cycle.
Develop and maintain a library of customer stories and case studies that showcase the impact of our solutions across different industries and use cases.
Will also be executing Video Customer Case Studies + Testimonials across the US and Indian Geographies in a high-velocity mannerCreating a strong LinkedIn + Email Strategy for Customer Engagement with our Case StudiesCollaborate closely with Sales, Marketing, and Customer Success teams to gather insights and success metrics to inform enablement content.
Standardize messaging and positioning across all sales materials to ensure alignment with brand and go-to-market strategy.
Support onboarding and ongoing training of sales reps with relevant enablement materials and guidance.
Continuously optimize content based on feedback, deal performance, and market trends.
Ensure all content is easy to access, organized, and consistently updated in a detailed sheet.
Requirements:
6+ years of experience in Sales Enablement, Content Marketing, or a similar role within a B2B Enterprise SaaS/Services or technology company.
Proven track record of developing effective sales decks and high-impact customer stories that contribute to pipeline acceleration and deal wins.
Excellent storytelling, writing, and visual communication skills.
Strong understanding of B2B sales cycles, especially complex enterprise sales.
Experience working with cross-functional teams including Sales, Product Marketing, and Customer Success.
Highly organized, self-motivated, and able to manage multiple projects simultaneously.
Preferred Qualifications:Experience creating content for global enterprise audiences.
Background in content strategy or customer marketing is a plus.
Experience with design tools (e.g. , PowerPoint, Canva, Adobe Creative Suite) is beneficial.