Social Media Manager
1 day ago
Job Title: Social Media Manager – 360° Marketing Agency
Location: Andheri East, Mumbai
Experience: 2 – 4 years
Salary Range: ₹5 – ₹7 LPA
Industry: Marketing / Advertising / Creative Agency
Reports to: Digital Marketing Head / Account Director
About the Role
We are seeking a dynamic and creative Social Media Manager to join our 360° marketing agency. The ideal candidate will have hands-on experience in developing and executing social media strategies, managing brand presence across platforms, and driving measurable engagement for diverse clients.
Key Responsibilities
- Develop and implement social media strategies tailored to each client's objectives.
- Manage content calendars, campaigns, and day-to-day posting across platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.).
- Collaborate with creative, design, and copy teams to create engaging content (static, video, reels, stories).
- Monitor trends, competitor activities, and industry updates to craft innovative campaigns.
- Handle influencer outreach, collaborations, and partnerships where required.
- Track KPIs (reach, engagement, leads, conversions) and prepare detailed performance reports.
- Respond to comments, queries, and community engagement in a timely and brand-consistent manner.
- Optimize campaigns through A/B testing, platform tools, and analytics insights.
- Work closely with paid ads team to align organic and paid strategies for maximum ROI.
Requirements
- Bachelor's degree in Marketing, Communications, Digital Media, or related field.
- 2 – 4 years of experience in social media management, preferably in an agency environment.
- Strong understanding of all major social platforms and their analytics tools.
- Hands-on experience with social media scheduling tools (Hootsuite, Buffer, Sprout Social, etc.).
- Knowledge of paid ads (Facebook Ads, LinkedIn Ads, Instagram Promotions) is a plus.
- Creative mindset with ability to generate new content ideas and campaign concepts.
- Excellent communication and copywriting skills.
- Proven track record of growing brand presence and engagement.
Perks & Benefits
- Salary: ₹5 – ₹7 LPA (based on experience).
- Opportunity to work with leading brands across industries.
- Creative, collaborative, and growth-oriented work culture.
- Exposure to integrated 360° campaigns.
Job Types: Full-time, Permanent
Pay: ₹500, ₹700,000.00 per year
Benefits:
- Paid time off
Work Location: In person
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