
Social Media Manager
2 days ago
Job description:
Job Summary:
We are seeking a creative and result-driven Social Media Executive & Content Creator to manage and grow our brand presence across digital platforms with a focus on the USA market. The ideal candidate should have a passion for luxury, fashion, and jewellery, with strong skills in content creation, social media management, and trend analysis.
Key Responsibilities:
- Develop and execute social media strategies tailored for the USA audience on platforms like Instagram, Facebook, Pinterest, TikTok, and LinkedIn.
- Create engaging content (photos, reels, videos, stories, blogs, and graphics) showcasing jewellery designs and brand storytelling.
- Plan and manage a monthly content calendar aligned with marketing campaigns, festive seasons, and jewellery trends in the USA.
- Monitor social media performance using analytics tools; optimize content based on insights (engagement, reach, conversions).
- Collaborate with designers, photographers, and influencers to generate high-quality content.
- Manage paid ad campaigns (Meta Ads, Google Ads) to boost reach and sales in the USA market.
- Stay updated with social media trends, competitor strategies, and jewellery/fashion industry developments in the USA.
- Handle customer engagement (queries, DMs, comments) in a professional and brand-consistent manner.
- Support email marketing and website content needs when required.
Requirements:
- Bachelor's degree in Marketing, Communications, Digital Media, or related field.
- 2–4 years of experience in social media management & content creation, preferably in jewellery, fashion, or luxury goods.
- Strong skills in graphic design (Canva, Photoshop), video editing (CapCut, Premiere Pro), and copywriting.
- Good understanding of the USA market trends and consumer behavior.
- Experience with paid ads and social media analytics.
- Creative eye for detail, storytelling, and brand aesthetics.
- Strong communication skills and ability to work independently.
Preferred Skills:
- Experience working with influencers & brand collaborations
- Knowledge of SEO, email marketing, and e-commerce platforms (Shopify).
- Familiarity with luxury brand positioning.
Require your portfolio
Job Type: Full-time
Pay: ₹25, ₹50,000.00 per month
Benefits:
- Provident Fund
Work Location: In person
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