Marketing & Communications Deputy Manager

2 days ago


Pune, Maharashtra, India WNS Global Services Pvt Ltd Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Deputy Manager - Marketing - B2B Technology Content Creator.

Company Description

WNS (Holdings) Limited (NYSE: WNS), is a leading Business Process Management (BPM) company. We combine our deep industry knowledge with technology and analytics expertise to co-create innovative, digital-led transformational solutions with clients across 10 industries. We enable businesses in Travel, Insurance, Banking and Financial Services, Manufacturing, Retail and Consumer Packaged Goods, Shipping and Logistics, Healthcare, and Utilities to re-imagine their digital future and transform their outcomes with operational excellence.We deliver an entire spectrum of BPM services in finance and accounting, procurement, customer interaction services and human resources leveraging collaborative models that are tailored to address the unique business challenges of each client. We co-create and execute the future vision of 400 clients with the help of our 44,000 employees.

Job Description

Profile for Deputy Manager – Marketing & Communications The WNS global marketing team consists of 100 professionals specializing across a wide range of skillsets, including messaging & positioning, planning, campaign & event management, digital marketing, research, lead generation and communications. We're looking for a strategic content leader – someone who can think like a marketer, write like a storyteller, and connect business ambition to creative expression. As Deputy Manager, you'll be at the intersection of brand, business and storytelling, shaping how we communicate our value to clients, prospects and industry audiences.

This is not just a writing role. It's a strategic function that calls for a deep understanding of positioning, tone and audience psychology – to create content that not only informs but inspires action and builds business credibility.

Key Responsibilities Strategic Content Creation

• Partner with marketing and business leaders to translate business strategy into powerful messaging across events, campaigns and client engagements

• Develop content for events — from booth messaging and standees to tent cards — that articulate differentiated value and drive on-ground engagement

• Create persuasive sales collaterals (flyers, brochures, presentations) that strengthen the narrative from pitch to conversion Digital Storytelling & Brand Voice

• Craft website and landing page content that communicates our capabilities, thought leadership, and innovation agenda with clarity and impact

• Script videos that bring business stories to life through compelling narratives that balance insight, emotion and brand tonality

• Drive engaging and insight-led social media content, including brand and ABM campaigns, that enhance digital presence and reinforce brand positioning Content Strategy & Governance

• Ensure all content aligns with brand tone, messaging pillars and positioning

• Bring structure and strategic intent to content planning, ensuring consistency across channels, campaigns and audiences

• Collaborate closely with design, digital and campaign teams to deliver integrated marketing outputs that are on-brand and outcome-driven What We're Looking For

• 10–12 years of experience in B2B marketing communications or content strategy, preferably in IT, consulting or professional services

• A strategic mindset – able to move seamlessly between conceptual thinking and executional excellence

• Strong storytelling skills with the ability to simplify complex business narratives into clear, persuasive messaging

• Experience creating multi-format content — print, digital and video

• Proven ability to work collaboratively with leadership and cross-functional teams

• High attention to detail, brand tonality and editorial rigor What You'll Bring

• Strategic understanding of how content drives business impact
• A storyteller's instinct backed by marketing intelligence

• The ability to connect creativity with measurable outcomes
• A drive to build narratives that outsmart the future and co-create smarter businesses

Qualifications

Bachelor's

Experience LevelSenior Level

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