
Content Marketer
1 week ago
Purpose
Drive ExtraaEdge's Marketing Qualified Lead (MQL) funnel & online presence. Amplify its
inbound marketing strategy in alignment with our product positioning, brand image, and
revenue goals.
Your Mission
- Lead Generation
○ Generate Marketing Qualified Leads (MQLs) through strategic outbound email
campaigns, blogs and LinkedIn content.
- Content Planning & Execution
○ Plan, create, and distribute email copies and landing page content that aligns
with SEO best practices and social media content strategy.
○ Regularly analyze and optimize performance based on KPIs.
- Content Creation & Experimentation
○ Develop and test engaging, original content in various formats, including but not
limited to video/audio clips, screenshots, charts, infographics, and surveys.
- Community Engagement & Audience Management
○ Track, manage, and actively engage with email subscribers, social media
followers, and industry influencers to build and maintain relationships.
- Research & Growth Strategy
○ Continuously research and identify growth opportunities on emerging platforms,
niche communities, and groups to expand ExtraaEdge's reach.
You Have
● Experience: 2-3 years of proven experience as a content writer, social media creator,
and strategist, with a strong focus on the B2B SaaS sector.
● Strategic Acumen: Ability to judge when to innovate versus when to stay the course,
understanding the balance between risk and reward.
● Skills: Exceptional copywriting abilities, and communication skills with strong
collaboration and communication skills.
Good to Have
● Education: Degree in Mass Media or a related field.
● Design Skills: Proficiency in design for visual content creation.
● Personal Brand: An established social media presence or a regularly maintained blog
is a plus.
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