Content Marketing Manager

1 week ago

Pune, Maharashtra, India HiLabs Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title: Content Marketing Manager

Job Location:
Pune

Experience:
3–5 years

Job Summary

We are seeking a motivated and experienced
Content Marketing Manager
to join our team. The ideal candidate will have a strong background in content strategy and creation for
B2B SaaS audiences
. This role will be responsible for creating strong first impressions with target customers, articulating both HiLabs' value and differentiation. The Content Marketing Manager will need to be (or become) a subject matter expert on the US healthcare industry and speak the language of US healthcare executives, operations leaders, and IT professionals.

This role will own and maintain the
content calendar across formats
with the express remit of attracting new customers and engaging our communities. The candidate will also manage
website-related content
(landing pages, product/solution pages, and SEO-driven web copy) and leverage
AI tools
to create, scale, and optimize content efficiently.

Responsibilities

Content Strategy & Planning

  • Develop a comprehensive content strategy to achieve marketing goals.
  • Plan and manage a
    sustainable content calendar
    across formats, including blog posts, whitepapers, case studies, newsletters, PR, product copy,
    and website content
    .
  • Identify content gaps and generate content that will grow reach, engagement, and demand.
  • Create content streams across corporate marketing, product marketing, and executive brand building.

Execution & Management

  • Write and edit high-quality content optimized to perform for each format and channel, with a strong focus on
    website and digital channels
    .
  • Develop a compelling and consistent voice for the brand and provide internal education to propagate that voice.
  • Collaborate and drive outcomes with Product, Sales, Customer Success, and Design teams.
  • Oversee content processes—from idea to archive—and establish best practices.
  • Scale the content program by leveraging coworkers,
    AI-powered tools
    , and automation platforms.

Performance Analysis & SEO

·      Track, evaluate, and report on content and channel performance.

·      Use SEO tools to ensure best practices are followed across all content.

·      Iterate based on insights to improve future content effectiveness.

Desired Profile

  • 3–5 years of experience in content strategy, editorial planning, and production for
    B2B SaaS organizations
    .
  • History of measurable results across channels—website, blog, social media, PR, thought leadership, and sponsored content.
  • Exceptional writing, editing, and storytelling skills, with a portfolio of published work.
  • Demonstrated success in driving content that generates traffic, leads, or engagement.
  • Solid understanding of SEO, digital marketing metrics, and
    content management systems (CMS)
    .
  • Experience co-creating content with technical experts and executives.
  • Excellent project management and communication skills.
  • Ability to manage and execute a
    content calendar
    independently.
  • Comfort with using
    AI tools
    for content creation, optimization, and analysis.

Preferred Qualifications

·      Exposure to or prior knowledge of the
U.S. healthcare industry
.

·      Familiarity with marketing automation and analytics tools.

Apply here -

  • Digital Marketing Manager

    6 days ago

    Pune, Maharashtra, India Odopod Marketing Services Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.ResponsibilitiesAgency experience...

  • Content Marketing Manager

    5 days ago

    Pune, Maharashtra, India HiLabs Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    The HiLabs StoryHiLabs is a leading provider of AI-powered solutions to clean dirty data, unlocking its hidden potential for healthcare transformation. HiLabs is committed to transforming the healthcare industry through innovation, collaboration, and a relentless focus on improving patient outcomes.HiLabs TeamMultidisciplinary industry leadersHealthcare...

  • Digital Marketing Manager

    6 days ago

    Pune, Maharashtra, India Brand Make Digital Marketing Full time ₹ 2,88,000 - ₹ 3,60,000 per year

    We are seeking a dynamic and experienced Digital Marketing Manager to join our team. The ideal candidate will have 2-3 years of hands-on experience in digital marketing, with a strong understanding of various digital channels, including social media, email marketing, SEO, SEM, and content marketing. The Digital Marketing Manager will be responsible for...

  • Digital Marketing Manager

    1 week ago

    Pune, Maharashtra, India Yashus Digital Marketing Pvt. Ltd. Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    About YashusYashus is a results-driven digital marketing agency that partners with businesses to accelerate their growth through strategic online marketing solutions. With expertise across SEO, Paid Advertising, Social Media, Content Marketing, and Performance Analytics, Yashus has successfully managed a diverse portfolio of clients across industries.Job...

  • Content Writer

    1 week ago

    Pune, Maharashtra, India Osumare Marketing Solutions Full time ₹ 2,40,000 - ₹ 3,60,000 per year

    Job SummaryThe content writer will develop and create content for print, digital media, or product descriptions. Well-researched and accurate content will be produced on tight deadlines.Writer will communicate with leadership, clients, and potential interview sources. Must follow company editorial style guide. Excellent writing, spelling, and understanding...

  • Junior Brand Marketing Manager

    2 weeks ago

    Pune, Maharashtra, India Movifi Marketing Private Limited Full time ₹ 2,64,000 per year

    We are seeking a motivated and creative Junior Brand Marketing Manager to join our team. This role is ideal for someone passionate about brand building, content marketing, and campaign execution. You will work closely with the marketing leadership team to develop strategies that grow brand awareness, engage our audience, and support business objectives.Key...

  • Digital Marketing Manager

    1 week ago

    Pune, Maharashtra, India Osumare Marketing Solutions Full time ₹ 2,00,000 - ₹ 3,00,000 per year

    Job descriptionWe are seeking an experienced and proactive Digital Marketing Manager to oversee and coordinate all digital marketing initiatives at Osumare Marketing Solutions Pvt. Ltd. The ideal candidate will play a crucial role in managing client projects from inception to completion, ensuring effective task assignment, and maintaining a high standard of...

  • Digital Marketing Manager

    4 weeks ago

    Pune, Maharashtra, India, Maharashtra Odopod Marketing Services Full time

    SALARY BRACKET : Upto 3.6 lacs per annumThis is the highest salary bracket we are offering. PLEASE DO NOT APPLY IF YOU WANT MORE SALARYPLEASE DO NOT APPLY IF YOU A FREELANCER PLEASE APPLY AFTER READING THE JD AND ITS CRITERIA. The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You...

  • Senior Content Writer

    2 weeks ago

    Pune, Maharashtra, India Osumare Marketing Solutions Full time ₹ 2,40,000 - ₹ 4,80,000 per year

    Job descriptionJob SummaryThe content writer will develop and create content for print, digital media, or product descriptions. Well-researched and accurate content will be produced on tight deadlines.Writer will communicate with leadership, clients, and potential interview sources. Must follow company editorial style guide. Excellent writing, spelling, and...

  • Content Writer Remote

    2 weeks ago

    Pune, Maharashtra, India Osumare Marketing Solutions Full time ₹ 1,80,000 - ₹ 2,40,000 per year

    Job descriptionJob SummaryThe content writer will develop and create content for print, digital media, or product descriptions. Well-researched and accurate content will be produced on tight deadlines.Writer will communicate with leadership, clients, and potential interview sources. Must follow company editorial style guide. Excellent writing, spelling, and...