Marketing Manager-Relationship Banking GROUP-Marketing HO

8 hours ago


Hyderabad, Telangana, India Kotak Life Insurance Full time ₹ 8,00,000 - ₹ 12,00,000 per year

About The Role  

Job Role:

Develop FASTag messaging that differentiates Kotak FASTag in the market

Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research

Communicate the value of new products and services to the sales and marketing team

Assist sales/channel drives through marketing initiatives to provide lift in acquisition and engagement

Work with Corp Commuication and media team to develop PR and visibility plan for the product

Develop and implement promotional activities such as promotions and product launches

Conduct market research for consumer voice

Lead and drive Digital campaigns / SEM/SEO

Build/ conceptualise/ manage social media visibility and acquisition campaigns

Manage advertising agencies and retainer ship arrangements

Manage both consumer and trade marketing

Create product content such as case studies, videos, website copy and blog posts

Gain insight into customer use of current products, untapped opportunities and buyer personas

Measure and optimize the buyer journey as it relates to product feature adoption and usage

Manage marketing budget and approval processes



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