Area sales manager from FMCG industry

11 hours ago

Ludhiana, Punjab, India Aatish Trading Co Full time ₹ 8,64,000 - ₹ 10,08,000 per year

Roles & Responsibilities

● Achieve sales & distribution targets for Punjab territory.

● Expand coverage & ensure proper beat plan / PJP execution.

● Drive outlet productivity & product availability across SKUs.

● Strengthen wholesale & retail trade relationships (A-class outlets focus).

● Lead & motivate Sales Officers/ISRs; ensure proper induction of new joiners.

● Manage distributor stock, credit hygiene & inventory.

● Ensure merchandising & visibility standards in General & Modern Trade.

● Report market insights & ensure no vacant HQs in territory.

Candidate Profile

● Age: 32–45 years

● Experience: 8–12 years in Food FMCG sales (Atta, Rice, Pulses, Oil, Spices preferred).

● Strong knowledge of Punjab markets (Chandigarh, Ludhiana, Jalandhar, Amritsar, Patiala, Mohali, Hoshiarpur).

● Hands-on in distribution management, team handling, wholesale channel & retail expansion.

● Graduate (any stream), fluent in Punjabi/Hindi/English.

● Must own two-wheeler/four-wheeler & smartphone.

● Energetic, target-driven, strong rapport with trade.

Perks & Benefits

● Salary: ₹6.0 – 8.4 LPA (₹50k – 70k/month + incentives ~5%)

● Work with a heritage FMCG brand (90 years strong).

● Career growth & visibility with senior management.

● Stable, long-term opportunity in a growing company.

Job Type: Full-time

Pay: ₹50, ₹70,000.00 per month

Work Location: In person

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