Area Sales Manager

6 hours ago

Ludhiana, Punjab, India Emami Full time ₹ 8,00,000 - ₹ 24,00,000 per year

We are hiring

Position: Area Sales Manager Health Care Division (HCD) Sales Ethical & Generic

Locations: Punjab

Reporting To: Regional Sales Manager

Industry: Healthcare - Ayurveda

Why Join Us?

We are one of the leading and fastest growing FMCG companies dealing in cosmetics, personal care and healthcare in India.

About the job

We are seeking a highly motivated and experienced Area Sales Manager (ASM) to join our Ethical & Generic Sales team within Health Care Division. In this role, you will be responsible for driving sales strategy, channel development, distributor engagement, and team performance in your assigned region.

This high-impact role requires strong execution skills, people leadership, and an in-depth understanding of the Ayurveda or Pharma healthcare market.

Your responsibilities will include:

Sales Planning & Execution

  • Develop and implement sales plans aligned with company strategy to achieve area sales targets.
  • Manage effective product routing to maximize availability and reduce logistics costs.
  • Ensure all sales activities adhere to allocated budgets and trade marketing guidelines.

Channel & Market Development

  • Expand market coverage through increased Ayurveda doctor, hospitals and Ayurveda and chemist outlets coverage
  • Execute trade promotions, doctor engagement programs, and channel schemes to drive growth.
  • Identify and recommend new product opportunities or improvements based on market insights and competitor activity.

Sales Performance Improvement

  • Enhance forecast accuracy and implement Go-To-Market (GTM) strategies.
  • Improve distributor and field force efficiency through automation and capability building.
  • Support new product launches and promotional activities to strengthen brand positioning.

Market Intelligence & Reporting

  • Analyse sales data and provide actionable insights to the Regional Sales Manager
  • Monitor competition and provide feedback for counter-strategies to Regional Sales Manager

Operational Efficiency

  • Ensure stock availability and hygiene across the distribution network.
  • Coordinate with depots for smooth stock movement, hygiene, timely product delivery and claim settlements.
  • Address and resolve damage claims arising during in-transit movement of goods.

Team Leadership

  • Manage and lead a team of Sales Officers.
  • Train and develop team members to ensure capability enhancement and performance delivery.

What we are looking for?

  • 5 10 years of Ayurveda/Pharma sales experience, with at least 3 years in ASM role in Ayurveda or Pharma Industry
  • Strong communication (both verbal and written), analytical skills
  • Proficiency in MS Excel is a plus
  • Bachelors Degree, MBA/PGDM (Preferred)

What will make you successful?

  • Good understanding of Ayurveda industry
  • Result-oriented with a strong sense of ownership
  • Excellent execution, performance monitoring & reviewing skills
  • Excellent communicator - able to influence team, internal stakeholders and external business partners alike.
  • Adaptable team-leader who thrives in dynamic, field-based roles
  • Commercially sharp - with a data-driven approach and a solid understanding of not just sales, but also profitability and operational efficiency

Ready to Make an Impact?

Apply now

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