Social Media Specialist

4 days ago

Indore, Madhya Pradesh, India Vena Solutions Full time ₹ 9,00,000 - ₹ 12,00,000 per year

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Role & responsibilities

  • Create, edit and audit engaging and informative content across multiple formats, including blog posts, articles, web copy, social media posts, email and more.
  • Write, edit and proofread post captions and content for grammar, style, accuracy, and  readability and to ensure it aligns with brand guidelines, tone, and voice.
  • Schedule and post social media content across channels (LinkedIn, Facebook, Instagram, YouTube, TikTok, etc.)
  • Research industry trends, keywords, and competitor content to ensure content relevance 

    and effectiveness.
  • Implement SEO best practices to enhance content visibility and search engine ranking.
  • Conduct keyword research and integrate keywords effectively into content.
  • Work with cross-functional teams (design, marketing, product) to ensure consistency in  messaging.
  • Collaborate asynchronously with other content creators to meet content production 

    goals.
  • Contribute to content brainstorms and ideation, bringing on-trend ideas forward.
  • Assist with social listening, pulling data on what people are saying about Vena across 

    channels (Meltwater).

Preferred candidate profile

  • Bachelor's degree in English, Journalism, Marketing, Communications, or a related field
  • Proven experience in content creation and copywriting.
  • Strong understanding of SEO best practices and tools (Google Analytics, SEMrush, 

    Ahrefs, etc.).
  • Experience using social media platforms (LinkedIn, Facebook, Instagram, etc.) as well 

    as supporting tools (Sprout, Meltwater, etc).
  • Excellent writing, editing, and proofreading skills with attention to detail and the ability to 

    adapt tone and messaging to different platforms and audiences.
  • Familiarity with content management systems (CMS) and knowledge of content 

    marketing strategies and trends.
  • Ability to work independently and manage multiple projects with colleagues in different 

    time zones.
  • Strong communication and collaboration skills.
  • Interest in AI and willingness to explore AI-driven solutions to enhance performance and drive efficiencies.
  • Experience with remote project management tools (e.g., MS Planner).
  • Experience with analytic tools (Meltwater, Semrush/ Ahrefs, Sprout Social or other research & social listening tools).

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