Social Media Marketing Specialist

22 hours ago

Indore, Madhya Pradesh, India Small IT Startup (Pvt. Ltd. Company) Full time ₹ 2,50,000 - ₹ 7,50,000 per year
About the Role:

We are looking for a dynamic Social Media Specialist to design and deliver impactful, data-driven strategies that grow our brand presence, engage audiences, and generate quality leads. This position calls for a blend of creativity, analytical skills, and a deep understanding of digital platforms. You'll collaborate across teams to create engaging content, run high-performing campaigns, and nurture thriving brand communities.

Work Schedule:
  • 10:00 AM – 7:00 PM (In-office role)
Experience Required:
  • 3–5 years
Location:
  • Indore
Key Responsibilities:
  • Develop and execute social media strategies aligned with brand and business objectives.
  • Plan, manage, and optimize paid campaigns across Facebook, Instagram, LinkedIn, YouTube, and more for maximum ROI.
  • Leverage advanced targeting methods — including custom and lookalike audiences — to reach high-value segments.
  • Conduct audience and market research to refine campaign targeting by city, region, or niche groups.
  • Work with designers, content creators, and video teams to produce compelling posts, visuals, and campaigns.
  • Monitor campaign metrics (impressions, clicks, engagement, conversions) and provide actionable insights.
  • Coordinate with SEO teams to ensure paid and organic efforts work hand-in-hand.
  • Engage with followers, respond to queries, and foster community interactions through creative content formats.
  • Stay updated on platform changes, competitor activities, and emerging trends to drive innovation.
  • Collaborate with influencers, affiliates, and partners to expand reach and credibility.
Skills & Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3–5 years of proven experience in managing social media and paid campaigns, ideally in education, real estate, or similar sectors.
  • Strong expertise in audience targeting, campaign optimization, and conversion tracking.
  • Hands-on experience with Facebook Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads.
  • Ability to create content calendars, manage brand tone, and ensure consistency across platforms.
  • Understanding of SEO fundamentals and ability to align them with paid media strategies.
  • Proficiency in tools like Meta Business Suite, Ads Manager, Hootsuite, Canva, and Google Analytics.
  • Excellent communication and presentation skills with the ability to translate data into insights.
  • Organized, adaptable, and capable of managing multiple projects within deadlines.
  • Exposure to the EdTech sector and an understanding of educators, students, and parent audiences is a plus.
Preferred Add-ons:
  • Certifications in Facebook Blueprint, Google Ads, or similar programs.
  • Experience with influencer marketing and third-party partnerships.
  • Knowledge of email marketing and CRM platforms.
  • Familiarity with design or video editing tools.
  • Previous experience working in EdTech or educational campaigns.
Why Join Us:
  • Take ownership of brand growth and see direct results from your strategies.
  • Be part of a collaborative, innovative, and supportive team environment.
  • Work with the latest tools and technologies to enhance your impact.
  • Structured onboarding with clear goals and immediate opportunities to contribute.
  • A perfect mix of creativity and analytics in a role that keeps you challenged and inspired.

If you're passionate about driving brand success through innovative social media strategies, we'd love to hear from you. Apply now and be a key player in our growth journey

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