Community Manager – Reddit Specialist

Global University Systems (GUS) is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter future for all. Our network of 30 institutions offers the broadest range of industry-relevant skills through inclusive, accessible, and digital-first learning. We currently educate around 122,000 students on campuses worldwide and have 20M+ unique subscribers to our courses. Our global ecosystem powers accessible digital learning and academic achievement.

About the Role

The Community Manager – Reddit Specialist will lead Global University Systems' approach to Reddit as both a brand reputation and awareness marketing channel. This person will be responsible for tracking and shaping our institution's voices and visibility on Reddit, including managing community engagement within subreddits, and collaboration with the paid social team for advertising.

This role requires a balance of strategic planning, PR and reputation management skill, and analytical rigor—combining platform specific community understanding with data driven insights.

Key Responsibilities

Planning and Execution

Develop and execute GUS brand's Reddit presence across organic engagement, subreddit participation, and advising the paid social team on opportunities for advertising.

Monitor and manage brand reputation across Reddit communities related to higher education, careers, and individual institutions.

Work with brand teams to ensure cohesive tone of voice, engagement guidelines, and escalation procedures for Reddit interactions.

Collaborate with Communications, Brand, and PR teams to maintain consistent messaging and brand integrity.

Community and Organic Engagement

Proactively join discussions relevant to education, careers, and GUS institutions to shape sentiment and share accurate information.

Identify and respond to community trends, misinformation, and key topics affecting brand perception.

Create a playbook for each brand to ensure any issues are handled swiftly and consistently.

Build relationships with Reddit moderators and community leaders to encourage informed discussion.

Develop Reddit-native content initiatives such as AMAs, topical threads, and Q&A formats.

Monitoring and Analytics

Track and report on sentiment, brand mentions, and competitor activity through Reddit analytics.

Generate monthly insights reports that highlight key themes, risks, and opportunities.

Use analytics to refine audience targeting, messaging, and community engagement priorities.

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Skills and Experience

Required

• At least 4 years social media experience, including direct Reddit management.
• Deep understanding of Reddit culture, community behavior, and moderation policies.
• Strong writing skills with sensitivity to tone and context when engaging in public forums.
• Experience with analytics and community management tools such as Google Analytics and SEMRush.

Preferred

• Background in higher education, reputation management, or consumer sectors with complex brand perception challenges.
• Experience managing multi-brand portfolios or international campaigns.
• Skill in using analytics and analysis software.

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Key Attributes

• Strategic thinker who executes with detail and discipline.
• Confident communicator, calm under pressure, and adept at handling online discussions.
• Data-driven and curious about online community dynamics.
• Collaborative, adaptable, and aligned with GUS's global brand and marketing priorities.

Global University Systems equal opportunity employer. We provide equal opportunities and are committed to the principle of equality regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability.

The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager.

There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.