Marketing Executive

3 days ago

Chennai, Tamil Nadu, India Shree Venkateswara Homes Full time ₹ 2,40,000 - ₹ 3,60,000 per year

Position: Marketing Executive – Real Estate Sales

Department: Sales & Marketing

Reporting to: Sales & Marketing Manager

Contact Person: Prem Kumar –

Roles and Responsibilities

1. Lead Generation & Sales Support

  • Generate qualified leads through digital campaigns, social media, tele-calling, and field marketing activities.
  • Handle incoming inquiries and ensure timely follow-up with potential buyers.
  • Assist the Sales Team in arranging site visits, coordinating appointments, and ensuring a smooth client experience.
  • Maintain lead database and update status in CRM regularly.

2. Marketing Campaign Execution

  • Support execution of marketing campaigns (online/offline) including brochures, banners, hoardings, and promotional activities.
  • Assist in digital marketing promotions by sharing project updates, testimonials, and customer stories across platforms.
  • Coordinate with external agencies/vendors for advertisements, printing, and event marketing.
  • Participate in property expos, roadshows, and events to enhance project visibility and generate walk-ins.

3. Branding & Communication

  • Ensure accurate use of brand guidelines across all marketing collateral and site branding.
  • Gather customer feedback, testimonials, and site event photographs/videos for promotional use.
  • Draft engaging communication for online inquiries and marketing responses.

4. Channel Partner & Broker Support

  • Assist in coordinating with channel partners/brokers for lead generation and site visits.
  • Maintain logs of broker activities and prepare periodic performance reports for management.

5. Market Intelligence

  • Track competitor activities, pricing strategies, and promotional offers in the local real estate market.
  • Provide inputs on customer preferences and market demand trends.

6. Internal Coordination

  • Collaborate with Sales, CRM, Accounts, and Legal teams to support customer requirements.
  • Attend weekly sales and marketing review meetings.

7. Customer Engagement & Retention

  • Provide professional assistance to walk-in customers and online leads.
  • Support in building long-term relationships with customers for referrals and repeat sales.
  • Assist in post-sale communication in coordination with the CRM team.

8. Reporting & Documentation

  • Maintain daily inquiry reports, campaign performance trackers, and follow-up updates.
  • Submit weekly reports on marketing activities, lead flow, and event outcomes to the Sales & Marketing Manager.

Job Type: Full-time

Pay: ₹20, ₹30,000.00 per month

Benefits:

  • Health insurance

Work Location: In person

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