
Area Sales Manager
2 days ago
Job Description – Sales Manager / ASM
Position Overview
The Sales Manager will be responsible for driving sales growth in the Business-to-Government (B2G) segment and B2B segment by achieving sales targets, managing dealer networks, strengthening key accounts, and developing new clients. The role also involves ensuring brand approvals in government projects and maintaining strong stakeholder relationships to achieve long-term business growth.
Key Responsibilities (KRAs & Goals)
Sales Target Achievement
Drive sales growth in the B2G and B2B segments by achieving assigned revenue and margin targets.
Develop sales strategies and execution plans for government tenders, projects, and contracts.
Track, report, and analyze sales performance against targets through Sales Force CRM.
Dealer Management
Build and manage relationships with dealers/distributors.
Provide product training, support, and guidance to channel partners.
Monitor dealer performance and ensure alignment with company policies.
Key Account Management
Manage and grow relationships with existing government & private clients and strategic accounts.
Ensure timely project execution, billing, and collections from key accounts.
Act as a single point of contact for major accounts to ensure client satisfaction.
New Client Development
Identify and acquire new government and private clients through networking, tenders, and proposals.
Map upcoming projects, RFPs, and opportunities in the public sector.
Expand the customer base by entering new government departments/private segments.
Brand Approval & Registrations
Drive brand approvals in government departments, PSU lists, and project consultants.
Ensure timely compliance, documentation, and technical approvals for product listings.
Liaise with consultants, contractors, and government bodies to get the brand specified in projects.
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