Branch Manager – Agency Sales

7 days ago


Alwar Bhatinda, India Mancraft Consulting Full time ₹ 12,00,000 - ₹ 36,00,000 per year


Job Description:

 Job Summary 

  • Enable achievement of key business outcomes
  • Build a quality Agency by focusing on the quality of new hires and upscaling the skills of the existing team.
  • Ensure adherence to all statutory and compliance requirements
  • Drive the people agenda sharply to enable the achievement of people outcomes

 Key Responsibilities

Achievement of Business Plans

  • To own the business plan for the branch – both top-line and bottom-line targets for Team
  • Internalize the Management philosophy and business strategy of the company and drive it in the branch
  • Ensure that the existing team of Agents is engaged, motivated and productive by forging a strong relationship with them
  • Ensure that new Agent Advisors are constantly inducted, activated and productive for the Team
  • Drive the incentive schemes to ensure that the income of the Agency managers and Agent Advisors exceeds the benchmark

Team Building

  • Recruit Quality resources –Unit Managers
  • Goal setting of all Agency Managers/Sr Agency Managers in the region
  • Regular and periodic review, monitoring and mentoring of the Agency Managers to ensure that they are on track to achieve their goals
  • Regular classroom and on the field training of the team to equip them with the necessary skill sets to perform optimally
  • Ensure that the defined sales process of the company is adhered to by the team
  • Identify and groom future leaders in the team

Business Expansion

  • Identify potential business pockets in the branch jurisdiction
  • Appoint Agents in these locations to procure business

Liaison with Home Office

  • Own the resource and expense budget for the Branch
  • Drive the R&R schemes floated by HO from time to time
  • Design own Branch level R&Rs, marketing activities and implement them
  • Support the Unit Managers and team of Agents in liaison with the HO for addressing their requirements/ concerns
  • Percolate the management guidelines to the entire team.
  • Being fully compliant to all the norms laid down by the regulators and the company
  • Keeping the expense ratio of the Branch well within the defined budget
  • Maintain win- win relationship with other channels

 Key Measures of Performance

  1. New GWP
  2. Renewal GWP
  3. Renewal no. of cases
  4. Active agents and PA
  5. Desired product mix
  6. No. of New Agents
  7. Audit findings
  8. Employee engagement
  9. Attrition

Key Relationships (Internal / External): Internal: Agency Team & Cross-Functional Teams & External: Agents & Policy Holders

 Preferred Skill Set

  • Result orientation
  • Designing Sales Strategies to achieve the business goals
  • Analytical skills to read, interpret MIS
  • Skill sets to handle a team of agents to achieve business goals
  • Sound domain knowledge of the Life insurance policies and practices in India
  • Good knowledge of the legal and regulatory requirements and compliances
  • Strong written and verbal communication skills
  • Ability to manage a team, keep it motivated and handle conflicts in a mature and tactical way
  • Ability to spot and utilize opportunities
  • Energetic and enthusiastic personality.

Qualification & Experience

  • Graduation in any discipline from a recognized educational institute
  • Preferably Post Graduate Degree/Diploma in Management from a recognized educational institute.
  • 6-10 years of relevant work experience, preferably in financial services distribution
  • 3-5 years of team handling experience must


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