Performance Marketing Associate
21 hours ago
JOB DESCRIPTION
With one of the world's largest online performance marketing ecosystems, Amazon continues to redefine customer acquisition and retention through a unique blend of technology, scale, and innovation. Our marketing charter is grounded in measurable impact—leveraging in-house tools and data-driven strategies to automate and scale campaigns that bring in new customers and maximize their lifetime value.
We are looking for a dynamic and results-driven Marketing Associate to lead advertising initiatives across Google and META platforms. As a key member of Amazon's high-performance online marketing team, you will be responsible for end-to-end campaign management—from planning and execution to optimization and performance analysis.
This role is ideal for a performance marketer who is passionate about experimentation, thrives on analytics, and understands the nuances of digital platforms. If you have a proven track record in running scalable, high-ROI campaigns and a flair for structured A/B testing, we'd love to meet you.
KEY RESPONSIBILITIES:
• Campaign Development and Execution:
- Plan, set up, and manage Google Search Campaigns: - Discovery, and PLA
- Plan, set up, and manage Google Mobile app installs and engagement campaigns
- Plan, set up, and manage Meta advertising campaigns
- Conduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign strategies.
• Performance Monitoring and Optimization:
- Monitor campaign performance metrics, such as CTR, CPC, CPA, etc to assess effectiveness.
- Utilize A/B testing methodologies to optimize ad creatives, landing pages, and bidding strategies.
- Adjust campaigns based on performance data to achieve desired outcomes.
• Data Analysis and Reporting:
- Generate detailed reports using basic excel functionalities such as Pivot-Tables, VLOOKUP etc
- Interpret data to provide actionable insights and recommendations for future campaigns.
- Leverage SQL skills to extract and manipulate data from various databases for in-depth analysis.
• Collaboration and Communication:
- Work closely with cross-functional teams, including marketing, sales, and creative departments, to ensure cohesive campaign strategies.
- Communicate campaign performance, insights, and recommendations to stakeholders effectively
BASIC QUALIFICATIONS
• Bachelor's degree from Tier 1 / Tier 2 college
• 2-3 years of relevant experience in digital marketing campaign management
• Speak, write, and read fluently in English
• Experience with Basic Excel-Pivot-Tables, VLOOKUP etc
• Experience with Google AdWords -Discovery, PLA, MAI
• Experience with Facebook Ads manager
PREFERRED QUALIFICATIONS
- Proficiency in SQL for data extraction and analysis
- Experience with Microsoft Office products and applications
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