Assistant Marketing Manager – Derma Skincare Brand

Job Title:
Assistant Marketing Manager– Derma Skincare Brand

Location:
Mumbai

Employment Type:
Full-time

Experience:
4-6 years

About the Job:

Dermis Oracle is one of India's fastest-growing science-backed skincare and healthcare brands, dedicated to redefining the way people care for their skin and hair. With a rapidly expanding presence across the country, we deliver advanced, evidence-based solutions through our innovative product lines, including SeekCaus for premium sun care and Anable for specialized hair care. At Dermis Oracle, we believe that skin is more than appearance—it's confidence, identity, and well-being. Every product we create is designed with dermatological expertise, scientific precision, and a deep understanding of consumer needs. We are a team of passionate thinkers, doers, and creators who thrive on collaboration and bold ideas. We look for people who combine initiative with creativity, and who are driven by the purpose of making a meaningful difference in the lives of consumers and healthcare professionals.

Responsibilities:

• Brand & Identity

• Build, manage, and protect Dermis Oracle, SeekCaus & Anable's brand identity across all digital, offline, and retail touchpoints.

• Develop integrated marketing strategies that reinforce brand positioning and credibility.

• Ensure consistency in messaging, tone, and visuals across campaigns, websites, social media, and offline assets.

• Social & Digital Marketing

• Oversee social media strategy, influencer marketing, and community management.

• Develop content buckets, calendar planning, and oversee execution across platforms.
• Manage PR strategy—identify opportunities, build journalist relationships, and drive PR articles that position Dermis Oracle as a thought leader in skincare.

• Own eCommerce marketing strategy (Amazon, Flipkart, Nykaa, etc.)—optimize listings, run promotions, and coordinate campaigns with platform teams.

• Campaign & Performance Marketing

• Develop 360° campaigns (digital + offline) with creative concepts that drive awareness, engagement, and sales.

• Manage paid performance marketing across platforms (Google Ads, Meta, Amazon, etc.), setting budgets and optimizing ROAS.

• Track, analyze, and report campaign KPIs with recommendations for continuous improvement.

• Budgeting & P&L Ownership

• Allocate and monitor marketing budgets across digital, offline, and influencer initiatives.

• Own the marketing P&L—optimize spend, drive revenue impact, and ensure maximum ROI.

• Cross-functional Collaboration

• Work closely with sales, design, product, and operations teams to deliver seamless campaigns.

• Coordinate with agencies, vendors, and partners for execution of marketing initiatives.

• Manage product launches, ensuring alignment between R&D, sales, and communication strategies.

• Leadership & Growth

• Mentor junior executives in social, influencer, and performance marketing.

• Bring fresh ideas and new tools to the table, championing innovation in all marketing efforts.
• Stay on top of market trends, competitor activities, and consumer insights to drive growth opportunities.

Skills & Qualifications:

• 4– 6 years of marketing experience, with strong exposure to FMCG/beauty/skincare/pharma.
• Proven ability to manage end-to-end marketing strategy across offline and online channels.
• Hands-on experience with performance marketing (Google, Meta, Amazon Ads).
• Strong knowledge of eCommerce platforms and brand management.
• Experience working with influencer agencies, barter campaigns, and PR firms.
• Excellent project management, negotiation, and stakeholder management skills.
• Strong financial acumen—comfortable handling marketing P&L and budgeting.
• MBA/PGDM in Marketing, Brand Management, or related field.

Nice to Have

• Experience scaling a D2C brand.
• Experience in healthcare/dermatology marketing with compliance processes.
• Strong network with PR, media, and influencer ecosystems.