Assistant Brand Manager

1 day ago

Mumbai, Maharashtra, India Dot & Key Skincare Full time ₹ 9,00,000 - ₹ 12,00,000 per year

JD for- Assistant Brand Manager

Location: Mumbai

Reports To: DGM- Brand

Type: Full-Time

Responsibilities :

  • Analyse brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Engage with the marketing team in executing strategic brand initiatives
  • Oversaw the creation of action-driven creative assets to engage and convert the target audience.
  • Establish performance specifications, cost and price parameters, market applications, and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
  • Monitor market trends, research consumer markets, and competitors' activities.
  • Oversee new and ongoing marketing and advertising activities.
  • Monitor product distribution and consumer reactions.
  • Devise innovative growth strategies.
  • Align the company around the brand's direction, choices, and tactics.
  • Lead ideation and execution of Omnichannel initiatives to create strong customer propositions for company in line with category ambition.

Qualifications :

  • Candidates should have a minimum experience of 3 to 6 years.
  • Preferred experience in the beauty or skincare industry.
  • Must have basic experience with Direct-to-Consumer (D2C) business models.
  • Proven experience with performance marketing and e-commerce advertising.
  • Good to have experience in Social Media Management and Influencer Marketing.
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
  • Experience in identifying target audiences and devising effective campaigns.
  • Excellent understanding of the full marketing mix.
  • Strong analytical skills partnered with a creative mind.
  • Data-driven thinking and an affinity for numbers.
  • Outstanding communication skills.
  • Up-to-date with latest trends and marketing best practices.
  • Degree in marketing or a related field.

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