Digital Marketing Manager

7 days ago

Mumbai Rajkot, India Success Enablers Consultancy Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are seeking a highly analytical and creative Digital Marketing Manager to lead our online strategy, drive brand visibility, and generate qualified leads and sales. The successful candidate will be responsible for the planning, execution, and optimization of all digital marketing efforts, including SEO, paid advertising (Google Ads and Meta Ads), social media management, and overall brand consistency across digital channels.

Key Responsibilities

  1. Paid Media Strategy & Execution (Google Ads & Meta)

  2. Google Ads: Manage, optimize, and scale all Search Engine Marketing (SEM), Google Shopping, Display Network, and YouTube advertising campaigns to meet performance targets (CPA, ROAS).

  3. Meta Advertising: Develop and execute highly targeted paid social media campaigns across Facebook and Instagram (Meta), focusing on customer acquisition, retargeting, and brand awareness.
  4. Budget Management: Accurately manage and forecast digital marketing budgets, allocating spend efficiently across channels based on performance data and business goals.

  5. A/B Testing: Design and implement rigorous A/B testing frameworks for ad copy, landing pages, and creative assets to continuously improve conversion rates.

  6. Search Engine Optimization (SEO) & Content

  7. Strategy: Develop and implement a comprehensive SEO strategy to drive qualified organic traffic and improve search engine rankings.

  8. Technical SEO: Oversee website health, technical audits, site speed optimization, and structured data implementation.
  9. Keyword Research: Conduct ongoing keyword research, competitive analysis, and content gap analysis to inform content strategy.

  10. Reporting: Monitor, analyze, and report on key SEO metrics using tools like Google Search Console and Google Analytics.

  11. Social Media & Branding

  12. Branding & Consistency: Ensure consistent brand voice, visual identity, and messaging across all digital touchpoints (social media, website, ads).

  13. Social Strategy: Develop, implement, and manage the overall social media strategy and content calendar for primary platforms (e.g., Instagram, Facebook, LinkedIn).
  14. Community Engagement: Monitor social channels, engage with the community, and manage reputation and crisis communication as needed.

  15. Creative Assets: Collaborate with internal/external design teams to produce high-quality, engaging content tailored for each social platform.

  16. Analytics and Reporting

  17. Establish KPIs and provide regular, actionable performance reports across all digital channels (SEO, SEM, Social Media, Email).

  18. Utilize Google Analytics 4 (GA4) and other measurement tools to track customer journeys, attribute conversions, and identify areas for efficiency improvement.
  19. Present findings and recommendations to leadership, translating complex data into clear business insights.

Looking For Immediate Joiners Only

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