Digital Marketing Executive

2 days ago

Vaishali Ghaziabad Uttar Pradesh, India Wisdom college for creativity & design Full time ₹ 1,20,000 - ₹ 1,80,000 per year

Wisdom college for creativity & design is a leading institution specializing in design education, with courses in fashion design, Interior design, Graphic & animation, Web development. We are dedicated to nurturing creative talent and providing industry-relevant education with a strong focus on practical skills.

Job Summary-

We are seeking a result oriented & creative Digital Marketing Executive lead our online presence and marketing efforts. The ideal candidate will be a strategic thinker with hands-on experience in managing end-to-end digital campaigns. This role is crucial for driving student admissions, enhancing our brand reputation, and engaging with our target audience of prospective students, parents, and industry partners.

Responsibilities-

  • Handle Digital promotions of courses for creating awareness & lead generation.
  • Plan, execute, and manage performance-driven ad campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, Shopping).
  • Develop and implement digital marketing strategies to meet sales and conversion goals.
  • Monitor, evaluate, and assess campaign performance using tools such as Google Analytics, Meta Business Manager, etc.
  • Analyze customer behavior and journey to refine targeting and messaging.
  • Conduct A/B testing to improve campaign effectiveness.
  • Track KPIs and prepare regular performance reports with insights and action points.
  • Optimize budget allocation across channels for maximum ROI.
  • Stay updated with the latest trends, tools, and best practices in digital marketing.
  • Assist in Sales & Marketing activities.
  • Proficiency in Microsoft Office applications including Excel.

Working experience on Photoshop/CorelDraw will be an added advantage.

Job Types: Full-time, Part-time

Pay: ₹15, ₹20,000.00 per month

Work Location: In person

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