Product Marketing Associate

About Rocketlane

Rocketlane is a fast-growing, innovative SaaS company making waves in customer onboarding and professional services automation.

Our mission? To empower B2B companies with a smooth, consistent, and efficient way to onboard customers and manage client projects, reducing chaos and boosting customer satisfaction across industries.

We're a close-knit team of over 100 passionate professionals, all focused on building a product that teams love to use. Our journey has been fueled by $45M in funding from top investors, including 8VC, Matrix Partners, and Nexus Venture Partners India, and super angels like Gokul Rajaram, Girish Mathrubootham, and Clark Valberg, etc.

Profile Overview

The mission for Product Marketing at Rocketlane is simple and twofold:

• How do we enable anyone marketing or selling Rocketlane to do right by the product we build?
• And how do we find the people who need us most, and show them the better world we're building for them?

If you love challenging the status quo and crafting narratives that rewire how people think, Rocketlane's Product Marketing team is the place for you.

Product Marketing at Rocketlane is deeply embedded across how we build, launch, and grow. We work across the full product lifecycle, partnering with Product to shape our GTM strategy, enabling Sales to win, collaborating with Marketing to gather market insights, and helping customers clearly understand how we solve their most pressing problems.

We're looking for a Product Marketing Associate who's early in their career and eager to learn by doing – someone who wants to explore the full spectrum of Product Marketing by stepping into a variety of hats and collaborating closely with cross-functional teams.

This is a high-visibility, fast-paced role, ideal for someone who's naturally curious, deeply collaborative, and excited to be part of a sharp, supportive team that's thoughtful about the craft and ambitious about the impact.

What you will do

• Support go-to-market activities for new product launches, including prep of assets, internal enablement, marketing assets, and cross-functional coordination
• Assist in the development of sales enablement tools such as pitch decks, battlecards, FAQs, and training materials
• Support Customer Marketing initiatives, including advocacy, expansion, and churn prevention programs
• Collaborate with Customer Acquisition teams to support campaigns and content needs across the buyer journey
• Maintain internal resources, organize GTM wikis, trackers, and documentation to keep teams aligned and informed
• Operate with craft and care, we ship work we're proud to put our names on

You should apply

• Has 0–2 years of experience in product marketing at a B2B SaaS company or is looking to break into SaaS and learn by doing
• Thinks and operates with high agency and is relentlessly resourceful – moves fast, unblocks themselves, and drives progress without waiting for permission
• Collaborates well across functions and communicates clearly to work on shared problems
• Writes with clarity, distills complex ideas simply, and cares about the craft of messaging
• Is deeply curious about how customers think, what drives business outcomes, and why products succeed or fail
• Is eager to learn, takes feedback in stride, and actively looks for ways to grow
• Stays organized, follows through on projects, and sweats the small stuff when it matters.

Why join us?

At Rocketlane, we're all about building a great product and a great place to work. Here's why you'll actually look forward to Mondays:

• Impact and ownership: You won't just be another cog in the machine; here, you're more like a turbocharged engine part. Bring your ideas, make them happen.
• Work with the best: We're a team of passionate, quirky, and ridiculously talented people. Come for the work, stay for the memes.
• Celebrate wins: Whether we're hitting major milestones or celebrating new funding, we like to mix it up. From rap videos to team outings, we believe in celebrating big.
• Learn and grow: We're all about learning—and we're not just talking about the latest SaaS trends. You'll grow your career, pick up new skills, and maybe even learn to love Excel (or at least tolerate it).
• Flexibility and balance: While we love collaborating in the office five days a week, we know everyone has their own rhythm. That's why we offer flexibility around hours—so you can bring your best energy, whether you're an early bird or a night owl. Pajamas optional (at least outside the office).