Digital Marketing Lead

3 days ago


Hyderabad, Telangana, India PiLog Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description (JD) Digital Marketing Senior Level / Team Leader

Position: Digital Marketing Senior Level / Team Leader

Location: Hyderabad

Experience: 4+ years

Employment Type: Full-time

About the Role

We are seeking an experienced and results-driven Digital Marketing Senior Level /Team Leader to spearhead our multi-channel digital marketing initiatives. The ideal candidate will have a strong background in B2B marketing, lead generation, and campaign management, with proven expertise in LinkedIn Ads, Google Ads, SEO, and Account-Based Marketing (ABM).

Key Responsibilities:

Plan, develop, and implement comprehensive digital marketing strategies to drive brand visibility and qualified lead generation.

Manage and optimize social media campaigns across LinkedIn, YouTube, Instagram, Facebook, and other relevant platforms.

Execute Google Ads, Meta Ads, and LinkedIn Ads campaigns to achieve performance targets (CPL, CTR, ROI).

Lead SEO initiatives including technical SEO, link building, and on/off-page optimization to improve search rankings.

Design and manage email marketing & lead nurturing campaigns to support sales pipelines.

Oversee Account-Based Marketing (ABM) strategies for high-value accounts.

Analyze web analytics, campaign data, and user behavior to optimize marketing performance.

Manage online reputation (ORM) and enhance brand credibility across digital platforms.

Collaborate with cross-functional teams (content, design, and sales) for campaign alignment.

Lead and mentor a team of digital marketers to deliver impactful results.

Qualifications & Skills Required:

Bachelors/Master's degree in Marketing, Business, or a related field.

Minimum 2 years of experience in the IT industry with exposure to B2B marketing.

4+ years of overall experience in digital marketing with leadership experience in the B2B segment.

Proven expertise in:

Social Media Marketing: LinkedIn Ads, YouTube Ads, Instagram Ads, Facebook Ads

Google Ads & Meta Ads

Lead Generation & Email Marketing Automation

SEO & Technical SEO, Link Building

Online Reputation Management (ORM)

Account-Based Marketing (ABM)

Hands-on experience with marketing tools like Google Analytics, GA4, Tag Manager, SEMrush, HubSpot, Marketo, or similar.

Strong analytical, problem-solving, and team leadership skills.

Excellent communication and campaign planning abilities.



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