Marketing Manager

3 days ago

Guwahati, Assam, India Goodwyn Tea Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role & responsibilities

Key Responsibilities (WHAT the role delivers)

  • Lead the expansion of Goodwyn Tea across Assams airports, railway stations, tourist towns, hotels, and cultural hubs.
  • Identify and onboard new retail partners, experience counters, and flagship stores.
  • Create and execute brand campaigns celebrating Assams Tea Legacy."
  • Design collaborations with Assam Tourism and curate immersive chai experiences.
  • Build consistent digital and offline visibility through engaging content and events.
  • Be the voice and face of Goodwyn — engage, listen, and connect with customers.
  • Launch loyalty programs and experiential chai sessions to make Goodwyn a daily ritual.
  • Define and achieve monthly and quarterly sales targets.
  • Drive performance, profitability, and marketing ROI across all outlets.
  • Build and lead a passionate team of retail storytellers and chai ambassadors.
  • Inspire with energy, empathy, and excellence.

Preferred candidate profile

Attribute

Requirement

Experience - 7–10 years in marketing or sales (FMCG / Perfume / Cosmetic / Lifestyle / Tea industry preferred)

Background - Female candidate, preferably from Assam with a deep cultural connection

Education - Graduate / MBA in Marketing, Brand, or Retail Management

Traits - Extroverted, confident communicator, innovative thinker, relationship-builder

Skillset - Strategic marketing, retail development, storytelling, customer insights

Languages - Fluent in English, Assamese, and Hindi

Travel - Willing to travel frequently across Assam

  • Authenticity: Believes in purity, storytelling, and honest products.
  • Connection: Loves talking to people and sharing stories over chai.
  • Passion: Deeply proud of Assam's heritage and eager to make it famous worldwide.
  • Purpose: Works not just for sales numbers, but for a mission — to make tea synonymous with Assam again.
  • Discipline: Lives by timelines, structure, and results.
  • Innovation: Thinks creatively, experiments boldly, and finds new ways to connect people with tea.

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