Senior Manager

2 weeks ago

Gurgaon, Haryana, India Cloutflow Full time ₹ 20,00,000 - ₹ 25,00,000 per year

About the Role

We are looking for a highly motivated and strategic
Senior Brand Manager – Influencer Marketing
to lead brand relationships and oversee the successful delivery of influencer-led campaigns. This role requires end-to-end ownership of client accounts, from understanding brand objectives and creating influencer strategies to campaign execution, reporting, and retention. You will also mentor junior brand managers and associates, ensuring high standards of service delivery and client satisfaction.

Key Responsibilities

Account Management

  • Act as the primary point of contact for brand clients, building strong and lasting relationships.
  • Understand client objectives, marketing strategies, and business challenges to design tailored influencer marketing solutions.
  • Lead client presentations, strategy discussions, and performance reviews.
  • Ensure high levels of client satisfaction, retention, and account growth.

Campaign Strategy & Execution

  • Work with Planning and Strategy teams to design impactful influencer marketing strategies aligned with brand goals.
  • Oversee end-to-end campaign execution: influencer selection, briefing, content approvals, campaign monitoring, and post-campaign reporting.
  • Ensure campaigns are delivered on time, within budget, and with measurable results.
  • Continuously evaluate campaign effectiveness and optimize for better ROI.

Leadership & Team Collaboration

  • Mentor and guide a team of Brand Managers/Associates, providing direction, feedback, and training.
  • Collaborate with internal stakeholders (Planning, Pricing, Procurement, and Campaign Management) to ensure seamless delivery.
  • Encourage a high-performance, client-first culture within the team.

Revenue & Growth

  • Drive account expansion by identifying upsell and cross-sell opportunities.
  • Monitor account performance and proactively address risks to client satisfaction and revenue.
  • Support senior leadership in driving business growth through strong client partnerships.

Market Insights & Innovation

  • Stay updated on influencer marketing trends, social media platforms, and content innovations.
  • Share insights with clients and teams to keep campaigns fresh, relevant, and competitive.
  • Proactively recommend new approaches to strengthen brand presence and campaign impact.

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