Digital Analytics Specialist

2 weeks ago


Chennai, Tamil Nadu, India Raah Techservices Full time ₹ 15,00,000 - ₹ 25,00,000 per year

We are seeking an experienced
Digital Analytics Specialist
with a strong background in data analytics, digital marketing, and cloud technologies. The ideal candidate will have hands-on expertise in
Power BI, Python, SQL, GCP, and BigQuery
, and a proven ability to translate complex data into actionable insights that drive
digital marketing
performance and business growth. This role requires a blend of technical proficiency, business acumen, and creativity to support our digital strategy through advanced analytics, reporting, and automation.

Key Responsibilities:

  • Collaborate with digital marketing stakeholders to define analytical requirements and KPIs.
  • Analyze media and digital performance data to identify trends and optimization opportunities.
  • Develop and maintain interactive dashboards and reports using BI tools like Power BI and Qlik Sense.
  • Create analytical models such as forecasting, attribution, and segmentation.
  • Build and optimize data pipelines using Python and SQL for reliable data flow.
  • Identify and implement process improvements in data workflows.
  • Communicate insights effectively across technical and non-technical teams.

Required Skills & Experience:

  • 5+ years in digital analytics or related field.
  • Proficiency in Power BI, Python, SQL, and Google Cloud Platform (GCP) tools (e.g., BigQuery).
  • Strong digital marketing knowledge, including paid search, social, display, SEO, and key metrics.
  • Experience designing dashboards and reports with BI tools.
  • Analytical thinking and problem-solving abilities.
  • Excellent data storytelling and communication skills.

Education:

  • Bachelor's degree required; Master's degree and certifications preferred.


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