Product Proposition, Category
1 week ago
We're Hiring: Head – Product Proposition, Category & Marketing
Location: Mumbai
Compensation: Up to ₹1 Cr (including ESOPs)
Experience: 12–18 Years | Industry: Consumer Internet / E-commerce / Lifestyle / Retail
About the Role
We're seeking a visionary leader to shape our product proposition, category strategy & brand narrative.
You'll convert consumer insights into innovation, driving new launches, GTM excellence, and marketing impact that truly connect with customers.
Key Responsibilities
Define & execute category + product strategies to drive growth & differentiation.
Lead new product development and identify white-space opportunities.
Create & implement go-to-market plans across product, brand, and digital.
Drive communication, content & performance marketing initiatives.
Build & lead cross-functional teams across category, brand, and CRM.
Leverage data & analytics to optimize product mix and engagement.
Own P&L accountability for key categories.
You Bring
12–18 years in category, brand, or marketing leadership roles.
Proven expertise in consumer behavior, pricing & product storytelling.
Strategic yet hands-on approach with an entrepreneurial mindset.
Strong leadership & cross-functional collaboration skills.
Why Join Us
Lead end-to-end strategy—from product creation to marketing execution.
Work with a visionary leadership team on a fast-paced growth journey.
ESOPs + autonomy to shape the future of the brand.
Interested?
Share your CV at
or WhatsApp
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