Marketing Analyst

2 weeks ago

Ahmedabad, Gujarat, India Petpooja (Prayosha food services Pvt ltd) Full time ₹ 3,00,000 - ₹ 6,00,000 per year

Role Overview

The Marketing Analytics Executive partners with regional and product marketing leads to set analytics vision, optimize tracking, and own end-to-end administration of HubSpot CRM. This role focuses on translating data into strategic insights, managing the full HubSpot lifecycle, and influencing decision-making at the C-suite level.

Key Responsibilities

  • Serve as HubSpot system administrator: configure pipelines, deal stages, custom objects, properties, and user permissions.
  • Design, build, and maintain automated workflows, lead scoring models, and drip-nurture sequences.
  • Oversee contact and company data hygiene standards, deduplication processes, and data import/export routines.
  • Manage HubSpot integrations: installs, marketplace apps, and ensure data flows between HubSpot and external systems via connectors (API work executed by engineering partners).
  • Train and support sales, marketing, and customer success teams on HubSpot best practices and new feature rollouts.
  • Define Petpooja's analytics roadmap across five products and regions, align KPIs with business goals, and communicate insights to executive stakeholders.
  • Lead the strategy for Google Tag Manager implementation and auditing, ensure consistent event taxonomy, and validate data accuracy across marketing properties.
  • Architect and maintain Google Analytics 4 properties, set up custom funnels, audiences, and attribution models, and conduct in-depth analysis of user behaviour and campaign performance.
  • Design and deliver interactive, executive-level dashboards in Looker Studio by blending data from GA4, BigQuery exports, and HubSpot CRM.
  • Partner with the data analytics and engineering teams to request data extracts

Required Qualifications

  • Bachelor's degree in Marketing, Data Science, Statistics, Business Analytics, or related field.
  • 2+ years of experience in marketing analytics or marketing technology roles, preferably within a B2B SaaS environment.
  • Expert-level proficiency in HubSpot CRM administration, including pipelines, workflows, custom objects, and user management.
  • Expert-level proficiency in Google Tag Manager and Google Analytics 4 configuration and analysis.
  • Basic SQL skills and practical experience querying BigQuery for marketing data.
  • Proven track record of designing executive-level dashboards in Looker Studio (Data Studio).
  • Exceptional communication and presentation skills; comfortable briefing C-suite executives.

Preferred Skills

  • HubSpot Operations Hub certification or similar.
  • GA4 certifications or Google Analytics Individual Qualification (GAIQ).
  • Experience with advanced attribution modeling and multi-touch attribution analysis.
  • Familiarity with visualization best practices and storytelling through data.
  • Exposure to additional BI tools (e.g., Tableau, Power BI) is a plus.

Email your resume at

Job Type: Permanent

Pay: ₹30, ₹60,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Commuter assistance
  • Internet reimbursement
  • Leave encashment
  • Life insurance
  • Paid sick time
  • Provident Fund
  • Work from home

Work Location: In person

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