Business Analyst

Sigma Infosolution - Business Analyst - eCommerce

About the Job :

We are seeking a highly experienced and strategic E-Commerce Business Analyst to join our dynamic team in Ahmedabad. The ideal candidate will possess a deep understanding of e-commerce platforms, digital marketing, data analytics, and user experience. This role is crucial in driving our online business growth by analyzing market trends, identifying opportunities, optimizing our e-commerce operations, and translating business needs into technical requirements.

You will work closely with cross-functional teams, including product development, marketing, sales, and IT, to ensure our e-commerce initiatives are aligned with business objectives and deliver a seamless customer experience.

Key Responsibilities :

Strategic Analysis & Insight Generation :

- Conduct in-depth analysis of e-commerce performance metrics, sales data, customer behavior, website traffic, conversion funnels, and market trends to identify opportunities for growth and improvement.

- Perform competitive analysis to benchmark our e-commerce capabilities and identify best practices.

- Utilize analytics tools (e.g., Google Analytics, Adobe Analytics, internal dashboards) to extract actionable insights and present them to stakeholders.

Requirements Gathering & Documentation :

- Collaborate with business stakeholders (marketing, sales, operations) to understand their needs, challenges, and vision for e-commerce enhancements.

- Elicit, analyze, document, and manage functional and non-functional requirements, use cases, user stories, and acceptance criteria for new e-commerce features, platform integrations, and improvements.

- Create detailed documentation, including Business Requirements Documents (BRDs), Functional Specification Documents (FSDs), process flows, and wireframes.

Project Management & Implementation Support :

- Act as a liaison between business units and technical development teams (developers, QA) throughout the project lifecycle.

- Participate in sprint planning, stand-ups, and retrospectives, ensuring business objectives are clearly communicated and understood.

- Support UAT (User Acceptance Testing) by developing test cases, coordinating testing efforts, and validating solutions against business requirements.

- Assist in change management activities, including training users and preparing documentation for new features.

eCommerce Platform Optimization :

- Identify and recommend enhancements to website usability, navigation, search functionality, product display, checkout process, and mobile responsiveness.

- Analyze the performance of digital marketing campaigns and provide insights for optimization.

- Evaluate third-party tools and integrations (payment gateways, shipping providers, CRM, ERP) to improve efficiency and customer experience.

Data-Driven Decision Making :

- Develop and monitor KPIs (Key Performance Indicators) related to e-commerce performance.

- Prepare regular reports and dashboards summarizing key metrics, trends, and recommendations for leadership.

- Champion a data-driven approach to all e-commerce initiatives.

Qualifications :

Education: Bachelor's degree in Business Administration, Marketing, Computer Science, Information Systems, or a related field. Master's degree is a plus.

Experience:

- Minimum 7+ years of experience as a Business Analyst, specifically focused on e-commerce platforms and digital products.

- Proven experience working with major e-commerce platforms (e.g., Shopify Plus, Magento, Salesforce Commerce Cloud, SAP Hybris, BigCommerce).

- Demonstrated experience in gathering, documenting, and managing business requirements for complex e-commerce projects.

Technical Skills :

- Strong proficiency in web analytics tools (e.g., Google Analytics 4, Adobe Analytics).

- Familiarity with A/B testing methodologies and tools.

- Understanding of SEO, SEM, and other digital marketing concepts.

- Experience with project management tools (e.g., Jira, Asana, Trello).

- Proficiency in creating flowcharts, wireframes, and mockups using tools like Balsamiq, Figma, or Lucidchart.

- Basic understanding of databases and SQL is a plus.

Soft Skills :

- Excellent analytical and problem-solving skills with a keen eye for detail.

- Strong communication (written and verbal) and interpersonal skills, with the ability to articulate complex ideas to both technical and non-technical stakeholders.

- Ability to work independently and collaboratively in a fast-paced environment.

- Strong organizational and time management skills.

- Proactive, results-oriented, and a continuous learner.

Preferred Skills :

- Certifications in Business Analysis (e.g., CBAP, CCBA) or Product Ownership (CSPO).

- Experience with headless commerce architectures.

- Knowledge of UX/UI best practices and customer journey mapping.

- Experience with PIM (Product Information Management) or DAM (Digital Asset Management) systems.

- Prior experience in a consulting role or agency environment.