Digital Marketing Executive

6 days ago

Pune, Maharashtra, India Mr. Kitchen Official Full time ₹ 4,00,000 - ₹ 12,00,000 per year

We are seeking a results-driven and experienced Digital Marketing Executive with a minimum of 5to 7years of hands-on experience in digital marketing, particularly in Facebook Ads, Google Ads, SEO (Search Engine Optimization), and PPC (Pay-Per-Click). The ideal candidate will be responsible for strategizing, executing, and optimizing online marketing campaigns to increase brand visibility, generate leads, and drive conversions.

Key Responsibilities:


• Develop and manage digital marketing campaigns across various platforms, including Facebook, Instagram, Google Ads (Search, Display, Shopping, and YouTube).


• Create, monitor, and optimize paid ad campaigns (Facebook Ads and Google Ads) to maximize ROI and reduce CPA.


• Conduct detailed keyword research and develop SEO strategies to increase organic traffic and search engine rankings.


• Monitor and analyze campaign performance using tools like Google Analytics, Google Tag Manager, Facebook Business Manager, and SEM/Ref.


• Design and run A/B tests to improve ad creatives, landing pages, and targeting.


• Stay up to date with the latest digital marketing trends, tools, and best practices.


• Collaborate with the content, design, and development teams to create high-performing marketing assets.


• Prepare and present monthly reports on campaign performance, insights, and recommendations for improvements.

Key Skills Required:


• In-depth knowledge of Facebook Ads Manager and Google Ads (AdWords) platforms


• Strong understanding of SEO best practices (on-page, off-page, technical SEO)


• Expertise in PPC strategies and campaign optimization


• Experience with Google Analytics, Search Console, Tag Manager, and Facebook Pixel


• Familiarity with marketing automation tools and CRM systems is a plus


• Excellent analytical, problem-solving, and communication skills


• Ability to work independently and manage multiple projects simultaneously

Qualifications:


• Bachelor's degree in Marketing, Digital Media, Communications, or a related field


• Google Ads and/or Facebook Blueprint certifications (preferred)


• Proven track record of managing successful digital campaigns with measurable results

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