Marketing Manager

2 days ago

Noida, Uttar Pradesh, India The Formularx Full time ₹ 12,00,000 - ₹ 36,00,000 per year

THE FORMULARX | Skincare (@theformularx)

The Formularx is an Indian dermocosmetics brand founded by scientists in 2021, specializing in

skincare for sensitive and compromised skin, and is known for its barrier-fortifying ceramide

moisturizers. Founded by Dr. Rahul Chaudhary and Dr. Satobhisha Mukherjee, the brand

focuses on combining cosmetic elegance with pharmaceutical precision, offering clinically

backed formulations that are developed by scientists and trusted by dermatologists. The

Formularx emphasizes transparency, sustainability, and affordability, aiming to provide effective

skincare solutions backed by strong scientific research.

Job Description:

Marketing Manager / Marketing Specialist

We're looking for a dynamic, data-driven, and strategic marketing leader who can drive brand growth, lead cross-channel marketing efforts, and deliver measurable results. The ideal candidate will have hands-on experience in
performance marketing, organic growth strategy, brand building, and campaign execution

.

You'll work closely with the leadership team to plan, execute, and optimize marketing initiatives that fuel
organic customer acquisition, retention, and brand equity

.

Key Responsibilities
:

  • Develop and execute
    integrated marketing strategies

across digital, performance, and brand channels.
- Lead
performance marketing campaigns

(Google Ads, Meta, etc.) with a focus on ROI and scalability.
- Design and manage
organic growth marketing initiatives

— including SEO, content strategy, community building, CRM, automation, and retention strategies.
- Oversee
brand positioning, storytelling, and creative direction

to ensure consistency and impact.
- Collaborate with cross-functional teams (product, sales, creative, and data) to align marketing goals with business objectives.
- Analyze marketing performance data to
track KPIs, CAC, LTV, and conversion rates

, and provide actionable insights.
- Identify and implement
new marketing channels, partnerships, and organic growth opportunities

.
- Manage and mentor junior team members or external agencies as needed.

Requirements
:

  • 5–8 years

of progressive experience in marketing, with a proven track record in
digital and performance marketing

.
- Strong understanding of
organic growth marketing

, funnel metrics, and consumer behavior.
- Hands-on experience with tools like
Google Ads, Meta Business Suite, Google Analytics, SEO tools, CRM platforms (HubSpot, Klaviyo, etc.), and marketing automation tools

.
- Experience managing campaigns with
measurable business outcomes

(lead generation, e-commerce growth, brand awareness).
- Excellent analytical, strategic, and creative thinking skills.
- Strong leadership and project management abilities with a collaborative mindset.

Preferred Qualification
:

  • Experience in
    consumer brands, D2C, or startup environments

.
- Familiarity with
organic content marketing

, SEO, and influencer collaborations.
- MBA/PGDM in Marketing or equivalent (preferred, not mandatory).

Why Join Us?

  • Opportunity to
    shape marketing strategy

for a growing brand.
- Dynamic, entrepreneurial, and collaborative work culture.
- Competitive compensation and growth opportunities.

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