Design Lead

2 days ago

Pune, Maharashtra, India Cranberry Design Studio Full time ₹ 20,00,000 - ₹ 25,00,000 per year

About the Role:

We are seeking a highly creative and detail-oriented
Design Lead
to head our design team. The ideal candidate will be responsible for conceptualizing, designing, and delivering high-quality creative assets for digital marketing campaigns, websites, social media, ads, and branding projects. This role requires a balance of hands-on design skills, leadership, and cross-team collaboration.

Key Responsibilities:
Creative Leadership & Strategy

  • Lead the design team in developing creative concepts for digital marketing campaigns.
  • Collaborate with the strategy, content, and performance marketing teams to ensure brand consistency.
  • Translate marketing objectives into clear creative strategies and design directions.
  • Stay updated with the latest design and digital marketing trends.

Design Execution

  • Oversee and contribute to the creation of digital assets including:
  • Social media creatives (static posts, carousels, reels, stories, etc.)
  • Display ads, banner creatives, and campaign visuals
  • Website and landing page designs (UI/UX focus)
  • Email marketing templates and infographics
  • Brand identity, logos, and style guides
  • Ensure all creative output aligns with client requirements and brand guidelines.

Team Management

  • Mentor, guide, and manage a team of designers (graphic, motion, UI/UX).
  • Review team members' work and provide constructive feedback.
  • Allocate tasks effectively to meet deadlines while maintaining quality standards.
  • Conduct brainstorming and creative review sessions.

Collaboration & Client Interaction

  • Work closely with account managers and clients to understand design needs.
  • Present creative concepts and final designs to clients when required.
  • Ensure smooth communication between clients, designers, and marketing teams.

Project & Workflow Management

  • Manage multiple design projects simultaneously with tight deadlines.
  • Create design workflows and maintain an organized file system.
  • Ensure timely delivery of all creative assets.

Qualifications & Skills:

  • Bachelor's/Master's degree in Design, Fine Arts, or related field.
  • 5–7 years of experience in a digital marketing agency/design role, with at least 3 years in a leadership position.
  • Proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, Canva, etc.
  • Strong knowledge of UI/UX principles and web design trends.
  • Motion graphics and video editing skills are a plus.
  • Strong leadership, communication, and presentation skills.
  • Ability to handle multiple projects under tight timelines.

KPIs (Key Performance Indicators):

  • Timely delivery of creative assets.
  • Client satisfaction and approval rates.
  • Quality and originality of creative output.
  • Team performance and productivity.
  • Contribution to campaign performance through impactful designs.

Task List (Day-to-Day):

  • Plan and assign design tasks based on project briefs.
  • Review & approve social media creatives before client submission.
  • Work on high-priority campaigns & pitches.
  • Collaborate with UI/UX designer for landing page and website design.
  • Brainstorm new visual ideas for ad campaigns (static + video).
  • Conduct quality checks to maintain creative standards.
  • Mentor junior designers through feedback and skill development.
  • Attend client meetings (where design input is needed).
  • Maintain design resources, brand libraries, and templates.


How to Apply:

Send your portfolio + resume to

with the subject line
"Application – Design Lead

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