SFDC - Marketing Development

Job Role
SFDC - Marketing Development-
Education
Bachelors or masters degree
Experience
yrs
Must have skill
years of experience in marketing technology, with at least 5 years specifically as a Salesforce Marketing Cloud Architect or in a similar solution architecture role.
Proven, hands-on experience with the core Salesforce Marketing Cloud suite:
Salesforce Data Cloud (must-have, central to this role)
Marketing Cloud Account Engagement (MCAE, formerly Pardot)
Marketing Cloud Personalization (formerly Interaction Studio)
Sales Cloud integration
Deep understanding of Einstein AI capabilities within the Salesforce ecosystem for predictive marketing.
Extensive experience designing and implementing complex integrations between Marketing Cloud, CRM, CDP, web analytics platforms (GA4), and third-party APIs (e.g., Demandbase).
Strong knowledge of data architecture principles, including identity resolution, data modeling, governance, and compliance (GDPR).
Experience with web technologies: data layers (CIM, SDR), server-side tag management (sGTM), and consent management platforms (e.g., OneTrust).
Excellent analytical skills with the ability to design outcome-driven reporting frameworks (e.g., See-Think-Do-Care).
Strong communication and stakeholder management skills, with the ability to articulate complex technical concepts to non-technical audiences Good to have skill:
Based Marketing (ABM) strategies and tools
Locations:
Pan India
Roles & Responsibilities;
Solution Architecture & Strategy:
Design and implement end-to-end marketing technology solutions leveraging the Salesforce Marketing Cloud suite (MCAE, Data Cloud, Personalization) to create a unified, 360-degree customer view.
Develop and own the technical architecture for integrating marketing cloud with web analytics (GA4 360), CRM (Sales Cloud), and third-party platforms (e.g., Demandbase, OneTrust).
Architect the identity resolution strategy to connect anonymous web behavior with known CRM profiles using Salesforce Data Cloud.
Define the roadmap for migrating from fragmented, manual processes to an automated, AI-driven growth engine.
Data Unification & Governance:
Lead initiatives for database health, including deduplication, archival, and implementing a single source of truth through Salesforce Data Cloud.
Establish and enforce data governance, tagging strategies (SDR), and consent management protocols to ensure GDPR compliance and data quality.
Design and implement a unified web data layer and server-side tagging (sGTM) strategy to ensure consistent, reliable data capture across all digital properties.
AI & Personalization Enablement:
Architect and deploy real-time, cross-channel personalization strategies using Marketing Cloud Personalization (Interaction Studio).
Implement AI and machine learning capabilities using Einstein AI for predictive lead scoring, next-best-action, and segmentation.
Leverage firmographic and intent data from platforms like Demandbase to power Account-Based Marketing (ABM) campaigns and personalization.
Integration & Technical Leadership:
Serve as the technical authority on all Marketing Cloud integrations, ensuring seamless data flow between MCAE, Sales Cloud, Data Cloud, web analytics, and other martech tools.
Provide expert guidance and oversight to development teams, ensuring solutions are built to scale, perform, and adhere to best practices.
Conduct code reviews, design solution architecture diagrams, and validate technical feasibility.
Business Alignment & Roadmapping:
Collaborate with executive leadership to translate business goals (e.g., attribution, pipeline velocity, customer retention) into a technical marketing strategy.
Develop phased implementation roadmaps that deliver quick wins (e.g., Einstein Lead Scoring) while building towards long-term strategic goals (e.g., enterprise data with Microsoft Fabric).
Define and monitor key performance indicators (KPIs) to measure the effectiveness of marketing technology investments Notice Period:
Immediate
Mode of Work :
Remote
Mode of interview
Virtual
Shift Timings :
General Shift

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