Digital Campaign Executive

2 weeks ago

Greater Kolkata Area, India Adamas International School Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Company Description

Adamas International School (AIS), a premier co-educational day and day-boarding institution in North Kolkata, offers ICSE/ISC and Cambridge IGCSE curricula from Nursery to Class XII. Known for its state-of-the-art infrastructure, modern laboratories, sports facilities, and vibrant co-curricular programs, AIS provides a nurturing and globally minded environment for holistic student development. With a commitment to academic excellence, innovation, and international exposure, AIS continues to shape confident, creative, and responsible future leaders.

Role Description

This is a full-time on-site role for a Digital Campaign Specialist, located in the Greater Kolkata Area.

  • Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance.
  • Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPIs.
  • Optimizing campaigns across multiple channels to deliver the best return on investment.
  • You identify replicable marketing strategies, tactics, and channels that address business pain points and convey product benefits to drive new customer acquisition with an implement, test, and measure mindset.
  • You write content for marketing ads, campaigns, and landing pages.
  • You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group.
  • You build and run A/B tests across landing pages and the homepage.

Qualifications

  • Digital Marketing and Digital Strategy skills
  • Analytical Skills and Project Management experience
  • Strong Communication skills
  • Experience in the education sector is a plus
  • Bachelor's degree in Marketing, Communication, Business, or related field
  • Proficiency in using digital marketing tools and platforms
  • Ability to work effectively in a team and meet deadlines

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